LEW 2021 Data Protection & GDPR Essentials for Successful eCommerce and Marketing 2nd March 

Time: 9:30 - 1pm

Venue: Online

Cost: FREE

Course Overview

Who Should Attend
Business owners and managers involved in trading or marketing online.

Workshop Objectives
This online interactive workshop will enable participants to gain a broad understanding of data
protection & the GDPR and how it impacts their business, especially if trading or marketing online.

Workshop Outcomes
At the end of the workshop each participant will:
1. Have gained a broad understanding of data protection.
2. Understand the impact of data protection on a business when trading or marketing online.

Workshop Content

• What is the General Data Protection Regulation (GDPR)?
• Main GDPR Changes and Some Benefits to Trade Online
• What are Controllers, Personal Data, Processors and Data Subjects?
• Personal Data
• The Principles of Data Processing
• The Principles of Collecting Personal Data
• What is Lawful Basis for Processing?
• Consent Tracking and Electronic Marketing
• The 8 Rights of the Data Subject
• Subject Access Requests
• All About Cookies
• Outside EU Data Transfer
• Data Audits/Policies and Documentation
• How might a customer see on your website if you are data protection focused?
• Quick Data Breach Check
• Non Compliance & Fines
• Children's Data
• Data Protection Officers
• Data Protection by Design and Default
• Bookings and Payments and Business Readiness Checklist

Trainer Bio: David Normoyle is the Data Protection Trainer and Consultant at Spotlight Business Improvement.David works with Irish and European businesses to assess, project plan and execute Data Protection programmes, as a project manager, trainer and Data Protection Officer. He also sits, as the Fingal Public Participation Network Representative, on the Fingal County Council Economic Enterprise & Tourism Development Strategic Policy Committee.

Documents Provided
All training courses: Electronic copy of the presentation and handouts (PDF format)

Pre-requisites
All participants will need a laptop, tablet or smartphone with video and audio capability to join this
interactive workshop.