Trading Online Voucher - Boost your productivity and Digital Marketing Strategy with AI.

• Date: Tuesday 5th March
• Time: 2pm - 5pm
• Online
• Cost: Free

‘Trading Online Voucher Workshop and special presentations on how to Boost your productivity and Digital Marketing Strategy with AI’.

TOV Workshop lead by Felicity McCarthy presenter (1.5 hours) followed by two presentations by Google experts (approx. 40 minutes each) and close by Felicity McCarthy.

Event Programme & Timing:

14:00 - 15:15 - Trading Online Workshop

15:15 - 15:30 - Break

15:30 - 16:10 - Boost your productivity with AI

16:10 - 16:50 - Marketing Strategy and AI

16:50 - 17:00 - Q&A & Wrap

Google workshops are as follows:

1)      Boost your productivity with AI 

Introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways people and businesses can use them to save time at work and on tasks.

In this session you will learn:

• An introduction to generative AI and how it works
• How to use AI-powered tools and techniques to save you time
• An overview to crafting effective prompts

2)      How can you supercharge your digital marketing strategy with the help of AI in 2024

In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools, from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. In this short presentation you'll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. We'll delve into the cutting-edge tools from Google and others, and provide you with actionable insights to implement in your marketing strategy, with the help of AI.

In this session you will learn:

• How is AI changing the marketing landscape and what are the opportunities for marketers
• AI-powered marketing tools you can try
• Supercharging your digital marketing strategy

Hosted by: 

Felicity McCarthy - Sparkdigital

Guest speakers include: 

Darryl Partridge

Glenn White