Search Engine Optimisation for Beginners (6LEO17)

Delivered LIVE via Zoom
Thursday 31st March
9.30am to 12.30pm
Social Media

Are you frustrated that your site is not appearing on page 1 of Google search results whenever you search? Wondering what you need to do in order to get your site appearing on page 1? This LIVE online course (which you can attend from your home or office) will explain in detail where your site might be lacking in terms of search engine performance and what needs to be done on your website and outside your website in order for you to start appearing on page 1 of Google’s search results.

This event is no longer available

Who is this course suitable for?


  • This beginner’s course is suitable for people who do not know about SEO (how to get found high-up in Google).
  • Website owners who want to drive more traffic to their site.
  • Anyone considering getting a new website and wants to understand what should be on their new website.
  • This programme is not for digital marketing trainers/consultants or website designers 


This is a beginner level course. 

This course will be delivered by Evan Mangan of The Marketing Crowd

Topics that will be covered:

How to get found high up in Google’s organic search results


Step 1:  Keyword research

  • How to find the search terms that you want to get found for
  • Ranking reports – How to check where you currently appear in search results and how you can run a weekly report to check your rankings 

Step 2:  Onsite optimization - to be seen as relevant

  • Checklist - What to do to improve relevancy 

Step 3:  Onsite technical optimization - to provide a good experience

  • About Google's Page Experience Update

Step 4: Offsite Optimisation

  • What should you do outside of your website