NOTE:  Please note that priority will be given to Longford Businesses and Individuals

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Further information on how your Local Enterprise Office process personal data can be found on www.localenterprise.ie/Longford/Legal/GDPR/ or you can also visit Longford County Council’s website at Data Protection - LongfordCoCo 

How to Advertise on Facebook and Instagram - Level 2

If you are already comfortable with using the Facebook Ads tool and how to target your ads and have already attended level 1 or similar then this Level 2 course will explain how to take your campaigns to the next level.  Create campaigns with multiple adsets and track your conversions on your website, not just clicks.

What Will this Course Cover:

• Some additional advanced targeting options such as those who engaged most with you on Facebook and Instagram and those who engage most on your website.
• How to run a campaign in the Ads tool.
• How do you then add more “adsets” to your campaign?

- Overview of how a campaign is structured (Campaign / Adsets / Ads).
- How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences.
- How to monitor how each adset is performing.

• How to setup conversion tracking for your ads.

- How to monitor conversions for your ads, especially across adsets

Who is this Course Suitable For?

• This is suitable for you if you have already used the Ads Tool in Facebook.  If you have not advertised or just boosted a post, you should attend the Level 1 course first

• For those already with an understanding of how to use Facebook and Facebook business page

• Not suitable for digital marketing trainers/consultants or website designers