Please Note: 

Priority will be given to Longford Businesses and Individuals. 

To proceed with your registration and attendance on online courses, Longford Local Enterprise Office is required to share your email address with external course facilitators. If you would prefer that your email address is not shared, please let us know immediately and we will remove your registration.

Further information on how your Local Enterprise Office process personal data can be found on Localenterprise.ie/Longford/GDPR or you can also visit Longford County Council’s website at Longfordcoco.ie/Data-Protection

Opportunities for Growth in 2021 - Marketing Workshop

Set your business on the right path this year with the Opportunities for Growth in 2021 - Marketing Workshop. This workshop covers some simple but effective marketing methods and tools to determine the best way to generate sales for your business through some very unpredictable and changing times. Practical examples, case studies, work group exercises, templates and guides to reinforce learning will all be used.

What this Marketing Workshop will Cover:

• Environmental Scanning: looking at what is changing politically, economically, socially and technologically to help future-proof your business
• What 'Needs' these future changes create to identify the opportunities in the supply of products and services
• Matching your business' strengths to the opportunities identified
• Prioritising the most feasible, least costly and fastest methods to access opportunities, while making the best use of company resources
• Evaluate the benefits and determining sales targets (customers, profit, company and staff upskilling)
• Map out a strategy to take advantage of these opportunities (how to allocate resources, time, staff and budget)
• Create a timeline of actions and targets