This training programme is expected to provide participants with the current online trends, skills and knowledge to make a comprehensive and informed decision as to whether their business model will work successfully online or if the business seed idea the participants have would work in an online environment.  On completion of this Setting Up an Online Business participants will:-

• Understand what factors need to be considered when developing an online business
• The importance of good market research
• The legalities of completing business online
• Understand the technical requirements of transacting online
• How to specify for an online business to a website developer
• The digital marketing requirements of a successful online business
• Funding and start up supports - where it can be accessed

Outline of Course Content

• Common online trends explored
• Growth patterns in spending online for the Irish Market
• Who is the Digital consumer in Ireland
• Starting your own business online - what it will teach you and quickly
• Reviewing your online business idea - the importance of conducting market research
• Reviewing the competition to your service / product online
• Identifying your online business USP
• Business Planning - why it's needed
• The legal issues
• Common types of online business
• e-Commerce / Brochure website - what does your business need?
• Off the shelf vs bespoke development
• How to specify for your project to a development team
• What to avoid, Common mistakes
• Funding opportunities explored