Social Media Bootcamp

Taking place over four Thursdays - 12th, 19th, 26th March and 2nd April 2020. This Bootcamp is a an intensive course on all aspects of Social Media Marketing including Facebook Marketing, Twitter Marketing, Instagram Marketing, Video Marketing and YouTube Marketing, designing graphics for social media and how to ensure that your website supports your social media marketing.

Workshop 1: How to shoot/edit marketing videos and design social media graphics to promote your activities

What we will cover:

• Overview of how businesses are using video for marketing
• What equipment you need in order to shoot videos with a smartphone
• Tips on how to shoot videos
• Hands-on workshop – How to edit video clips into a marketing video using video editing software on a PC
• How to design social media graphics on a pc and your phone/tablet
• How to resize and edit images
• How to add your logo to an image
• How to add captions to an image
• How to design a Facebook ad and a Facebook cover image
• How to use a range of design apps on your phone/tablet

Workshop 2: How to use intermediate and advanced Facebook marketing tactics to promote your products and services

What we will cover:

• How to brand your page
• How to develop a posting plan
• How to post – best practices
• How to grow your followers for free
• How to increase your organic reach
• Why Facebook marketing now involves advertising
• Overview of the basic and intermediate ways to advertise

- How to target your audience using intermediate level techniques

- How to target your audience using advanced level techniques.

- How to remarket to people who visit your site.

- How to advertise to a lookalike audience within your county

• How to design FB ads that will generate responses
• How to grow your followers using FB ads
• How to monitor the success of your ads

Workshop 3: How to use Twitter & YouTube to promote your products/services

What we will cover Twitter Marketing

• How Twitter works
• How companies use Twitter for marketing
• How to brand your account
• Overview of the main areas in Twitter
• How to tweet
• How to retweet in a way that benefits your business
• How to grow your followers
• How to use Twitter to promote your products and services

YouTube Marketing

• How to upload a video
• How to edit the settings of a video
• How to tag your video to help it get found
• Where to get embed code for your website

Workshop 4: How to use Instagram for Marketing 

Instagram

• What kind of social network is it?

How to use Instagram

• Getting Started on Instagram – setting up your profile
• How to find interesting content & people to follow
• How to take photos and share them
• How to take videos and share them
• Apps you can use to create eye-catching image and video posts
• How to post a story

How to use Instagram for marketing – for free

• What type of marketing tool is Instagram?
• Examples - How are companies using Instagram for marketing
• How to migrate to a business account
• Develop a content plan – what will you post?
• Create Inspiring and engaging Content
• How to Grow your Followers

How to use Instagram for marketing – through paid advertising

• How to target potential customers on Instagram
• What kind of adverts can you create
• How to run an ad campaign

Recap on the main ways to use Instagram for your business

How it all fits together

• Review of the all of the topics and an explanation of how to pull it all together in a digital marketing plan.