Course Details:

Course Date: 7th November
Duration: 1 Day
Time: 9.00am - 4.30pm
Location: Dublin West Education Centre, IT Tallaght Campus
Price: €20

Course Description:

Search Engine Optimisation (SEO) is a fundamental part of an online Internet marketing strategy. This highly intensive one-day programme ensures the participants to have the key skills to generate profit and increase sales through an effective SEO campaign.

The aim of this programme is to assist participants to maximize search engine optimization (SEO) techniques in order to drive traffic to their site and improve visibility of participants’ business websites in search engines such as Yahoo, Google, MSN etc.

Course Objectives:

• Knowledge to assess how compatible their web site currently is with search engines and learn how to quickly make changes to their web site to make it compatible with SEO
• Understanding of how the search engine works
• Demonstration of how to use the search engine optimization in driving customers to a business website
• Awareness of using social media and free advertising campaigns to help boost search engine rankings
• Understanding of the value of SEO and and its usefulness to your business

Programme Outline:

• Introduction to SEO (include search engine basics)
• Review your site content and structure
• Improve your search rankings in Google and other Search Engines
• Choose the most valuable keywords for your site
• Understand what is working for your competitors and why they rank
• Learn why links from other websites matter and how to get them
• Learn how social media and other marketing complement your SEO (includes free listing techniques and pay-per-click listings)
• Learn how to monitor and measureyour SEO over time (basics)