TikTok for Business

• Date: Thursday 11th February 2027
• Time: 10.00am to 1.00pm
• Venue: Online
• Cost: €10

Course Overview

This practical workshop introduces TikTok as a marketing platform and explores how businesses can
increase awareness, engage customers and promote products and services. Participants will learn to
plan a TikTok strategy and create engaging short-form videos.

Course Content

• Understanding TikTok and its potential for small businesses
• Identifying target audiences and business opportunities
• Setting up and optimising a TikTok business presence
• How content discovery and the TikTok algorithm work
• Developing content ideas for your target audience
• Creating videos with hooks, storytelling, captions and calls to action
• Using editing features, sounds and creative tools
• Adapting relevant trends for business
• Using TikTok analytics to measure performance
• Boosting TikTok posts
• Practical exercise: Plan a TikTok video and content ideas

Learning Outcomes

Participants will understand how TikTok can support marketing objectives and be able to plan, create
and evaluate short-form video content.

Prerequisite

Participants should have access to their TikTok account via the app on their phone.