South East Region Digital 24 Event Sparks Excitement as Over 120 Forward-Thinking Enterprises Embrace the Digital Wave
On the 8th of November 2023, the Woodford Dolmen Hotel played host to Digital 24, an electrifying event that saw more than 120 digitally savvy enterprises converge. The initiative, organized by the Local Enterprise Offices of Carlow, Kilkenny, Waterford, and Wexford, aimed to inspire businesses to harness the power of technology, fostering a proactive approach to redefine how they operate in today's digital landscape.
The dynamic event featured a vibrant mix of keynote speakers, engaging panels, and invaluable insights from industry leaders. Joanne Sweeney, the charismatic CEO of Digital Training Institute and the event's Master of Ceremonies, set the tone, emphasizing the seismic shift brought about by the digital revolution. "It's not just about changing how we reach customers; it's about transforming how we create, deliver, and support our products and services. For SMEs, this transformation is a game-changer in more ways than one," she exclaimed, highlighting the significance of networking and lead generation for professionals and businesses alike.
Andrew Foley, representing Google, took the stage to underscore the pivotal role of digital and data in modern business. From the simplicity of Google Ads to the advanced capabilities of Google Workspace and the revolutionary DUET AI, Foley painted a vivid picture of how businesses can leverage technology to accomplish tasks faster and smarter.
Kieran Comerford of the Local Enterprise Office expressed immense satisfaction with the event's outcome, noting, "The enthusiasm and engagement exceeded our expectations. Investing in digital transformation goes beyond marketing; it's about enhancing operational efficiency, increasing adaptability, diversifying revenue streams, and safeguarding against cyber threats. Embracing the digital age allows SMEs not only to survive but to thrive in a rapidly evolving business landscape."
Ruairí Ó hAilín from Enterprise Ireland challenged businesses to scrutinize the return on investment for their chosen digital paths. He emphasized the importance of mindset, leadership models, and organizational barriers, urging businesses to harness the support offered by Enterprise Ireland and the Local Enterprise Office, particularly the Lean, Digital, and Green adaptation initiatives.
The event also featured insightful panel discussions with digital experts Greg Fry from Content Plan, Noel Davidson from the Entrepreneurs Academy, and Conor Pope & Eimear Ní Bhraonáin. According to the panelists, key trends for digital success include understanding purpose, seeking the right support, putting oneself in the customer's shoes, crafting a robust customer experience strategy, developing a content strategy, and maintaining consistency in tone of voice across platforms.
John Mulcahy, representing the Local Enterprise Offices, shed light on the Trading Online Voucher scheme, a digital support initiative facilitating businesses in kickstarting or enhancing their online presence. Offering financial assistance of up to €2,500, this scheme significantly reduces the cost of developing online trading capacity, making digital investment more accessible for businesses.
For further information, please contact us at 059 919 6020. Embrace the digital revolution and unlock the full potential of your business!
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For further information contact a Business Advisor on 053-919 6020 or by e-mail info@leo.wexfordcoco.ie
