List of Social Media & Digital Marketing Mentors
Aaron Cowan is the creative mind behind Full Circle Design and a marketing and design mentor who believes every business can shine online. With over eight years of experience in marketing, branding, and website design, Aaron has guided countless digital business presences from “meh” to magnificent. Aaron is a specialist in SEO (making Google fall in love with your website), social media, and website design and development. Aaron has mentored micro and small businesses across diverse sectors including healthcare, construction, hospitality, manufacturing, and IT, always focusing on practical, tailored solutions that deliver measurable results. Certified in HubSpot SEO and Google Digital Marketing, and with a Postgraduate Diploma in Innovation Through Design Thinking, Aaron also runs Website Health Check Clinics for the Local Enterprise Office. His mentoring approach focuses on providing practical, tailored solutions to help businesses grow their online presence and achieve measurable results.
Aisling Foley is an accomplished marketing professional with 30 years international marketing experience. She has lived in London, Brussels, Dubai and Dublin, specialising in marketing across all geographical regions. Aisling’s marketing experience includes market strategy, research, product marketing and marketing communications. Aisling has enjoyed expanding her industry range from early specialisation in technology to a wide range of industries including retail, professional services and health. She brings enthusiastic, professional and focussed energy to all her clients. Before 2007, when she set up her consultancy, Aisling worked with international companies including BT, Sabre and i2. She was based in London, Brussels, Dublin and Dubai, marketing to EMEA, Middle East, Asia and North America. As a consultant, Aisling has worked with approximately 50 companies including Irema, Trilogy Technologies, Zinopy, Ubotica, Continuum Commerce, and Enterprise Ireland and mentored around 500 clients. Aisling has a Diploma in Marketing from the Chartered Institute of Marketing (UK).
Aisling Hurley has over 10 years experience of creative leadership, with a comprehensive understanding of global market dynamics (co-founder teamwoodcraft.com). Has led creative projects and teams for international brands such as Laurence Lewellyn Bowen, British Airways, HSS, Menarini, Covalen. Pioneer in fusing AI with creative processes, enhancing innovation and efficiency. She has designed digital marketing campaigns that resonate across diverse cultures and is experienced in fostering cohesive team development through the strategic use of technology and creative methodologies. In her role as a design strategist, Aisling has developed numerous industry-focused initiatives that drive growth and innovation across a broad spectrum of companies, from start-ups to multinationals. Her expertise includes shaping strategic direction for the implementation of business, product, and service innovations for industry partners. She lectures in various universities including SETUs MBA where she leads programmes that apply strategic design methodologies and her designer’s framework to stimulate innovation and creative problem-solving. She is also the host of The SME Community Podcast. Key Skills - Digital Marketing Science, National & International Markets, Innovation & Creativity, Business Strategy, Emerging Tech Trends including AI, AR, XR, Corporate Governance.
Caitlin O’Connor is a mentor since 2005, retained by Enterprise Ireland, European Commission and LEOS. Her focus is on scaling, growth and export with continuous improvement (LEAN qualified) aligned with exporting. Her core areas are around commercialisation, export, digital, transformation, strategic vision, innovation, new market & new product and sales and marketing, all aligned with revenue generation. Sectors include ICT/Digital/Shared-economy/Telecommunications/ Agri-tech, SMART cities & aviation. She acts as a catalyst to scale, grow & develop export capability aligned with strategic vision. She also delivers value via her product “Strategy Away Days”. Caitlin was instrumental in the launch of ESAT with de-regulation & was core to the launch of Irish Broadband. As global marketing director of Point (CRM) Caitlin created an international brand with Ireland retained as the development centre. Caitlin focus’ on growth & export with domestic/international growth aligned to customer strategies, sales/marketing, strategic development, innovation & revenue combined with export gap analysis. Value proposition is also an area of focus. Caitlin holds university qualifications in Marketing, Direct Marketing Project Management, Coaching, Leadership Leaning Methods & LEAN green belt. Caitlin is also an adjudicator on grants and guides scaling companies through this process.
Caroline Nesbitt is an exceptional brand consultant and project manager who brings a wealth of experience and expertise in the areas of branding business, social media and digital marketing, and in the food & beverage and craft & creative sectors. Caroline established her creative agency ‘Designedly’ in 2017, which is now regarded as one of the leading brand agencies in the country. Throughout her career, Caroline gained extensive experience working on brand projects across various industries. She collaborated with clients ranging from small businesses to large corporations, creating visually captivating campaigns, literature, packaging, point of sale and digital solutions across web and social media. With an in-depth understanding of design principles and her ability to think strategically, Caroline consistently delivers design that conveys the desired message to target audiences. Caroline is a Brand Mentor with Local Enterprise Offices is Counties Limerick, Tipperary, Laois, Louth, Monaghan, Wexford and Kilkenny, mentoring SME’s across varied sectors in brand acceleration, digital marketing and online presence.
Cyril & Niamh Byrne the visionary owners behind Ruby Rouge and Varoom Ltd, bring their extensive expertise to their new business consultancy. With a proven track record in building successful ecommerce, retail, and tech businesses, they are dedicated to guiding clients toward sustainable growth and innovation. Niamh and Cyril’s hands-on experience in these sectors equips them with unique insights and strategies tailored to each client's needs. Their consultancy offers comprehensive advice on digital transformation, market expansion, and operational efficiency. Partner with Niamh and Cyril to unlock your business’s full potential, leveraging their industry knowledge and entrepreneurial spirit. Let their passion and expertise help you navigate the complexities of the modern business landscape.
David Callanan is an experienced business mentor and the founder of Wellmarkit (www.wellmarkit.com). Wellmarkit specialises in helping health and wellness business owners start, grow, and optimize their business / practice. With a proven track record in mentoring entrepreneurs, David combines his expertise in business startup, growth, marketing, websites, digitization, business process automation using technology to deliver practical, results-driven solutions. David is passionate about empowering small business owners to overcome challenges such as funding, client acquisition, operational inefficiencies, selling and scaling. David has a lot of international multinational experience with nearly 20 years at large companies including Expedia, Rio Tinto, GE & The Bill Gates Foundation. David’s empathetic and innovative approach is grounded in a deep understanding of the unique challenges facing small businesses. Whether you're a startup seeking clarity or an established business aiming for growth, David provides the tools and insights needed to help Healthcare & Wellness businesses thrive.
Denise Moroney currently runs Business & Marketing Strategy Consultancy, Brand Dynamics. Denise holds a BA in Psychology, a Master’s Degree in Business Studies from UCD and a Post Grad in Digital Marketing. Denise’s career includes Senior Management roles such as: Head of Marketing at The Irish Times, Marketing Manager of Coca-Cola Bottlers Ireland and Divisional Manager of Bristol Myers. Her extensive and relevant expertise and experience lies in Business Strategy, Research and Analysis, Breakthrough, Brand Development, Digital Marketing and Mentoring. Denise provides mentoring to entrepreneurs and micro-businesses by assisting in the development of innovative business and marketing strategies to either transform businesses or bring new products/brands to market. Denise works with clients across a range of sectors in identifying opportunities, embracing digital transformations & industry disruption and developing customer-centric strategies to improve market performance and build customer loyalty.
Denise Whitmore
To Follow
Dermot O’Reilly is a purpose driven individual with over twenty-five years management experience in a variety of different sectors, from manufacturing to arts management. His specialities are in innovation, entrepreneurship, business model development, strategic planning, design thinking, management development, experiential management, and the application of lean tools. He holds an MBS (marketing), a Higher Diploma in Service Design and Innovation, a Post Graduate Certificate in Innovation, Entrepreneurship and Innovation and an Honours Degree in Applied Economics. Since 2014, Dermot was a founder member of Solutions Consultancy Ireland, working with organisations at every stage of development in a wide range of industries ranging from food to manufacturing to tourism to technology and services, dealing with a diverse range of clients at all stages of developing their enterprise, from idea to product development and launching and growing their business model.
Jennie Frizelle first began delivering I.T. training in 1997. She has a flair for explaining things in simple terms and putting people at ease in an environment where they often feel overwhelmed and anxious. ADKC Web Design was established in January 2009 as a web design, training, consultancy and mentoring business. Since then, Jennie has undertaken training, consultancy and mentoring assignments for a broad range of clients, including Local Enterprise Offices, government bodies and private enterprises. Training courses include the Microsoft Office suite as well as web-related technologies such as Search Engine Optimisation (SEO), Facebook for Business, LinkedIn, Google AdWords and Google Analytics. Prior to setting up her own business, Jennie worked as training coordinator in a large organisation where she delivered training courses to a great variety of clients. Jennie greatly enjoys seeing people leaving her courses with new-found confidence and knowledge, ready to put their skills to good use.
Jill Lush, CEO of Lush Marketing, a Marketing Agency based in Wicklow, specialising in strategic marketing, training, mentoring and outsourcing. Jill has over 25 years in various leadership, business and marketing roles within the business community, including Corporate experience. We provide actionable marketing strategies, tailored to SMEs, their budget, the growth plans and their capacity. Jill is passionate about marketing and leadership and is a talented board member, practicing her leadership and strategic learnings. Jill is over seven years in business and brings her learnings and challenges to help other business owners to strive for success. Jill is passionate about many topics including female entrepreneurship, being a busy mum herself and juggling all of the challenges that being an entrepreneur, mother and board member throw at her! As a mentor I am excited to leverage my experience, passion, and commitment to foster an environment where businesses can flourish.
Joan Pask helps businesses move forward and offers value to your company, whether you are a new start up or want to grow your business by improving internal efficiencies and external effectiveness to achieve competitive edge and become a market leader. This is achieved by collaborating with you in either planning or reviewing your business direction to achieve clarity and focus for success by using a structured approach to validate your strategy, ‘teasing out’ potential to achieve clarity, awareness and accountability. She is experienced in running her own business and has worked throughout Europe and North America holding senior executive positions in small, medium and large companies. This has given her an international perspective and strong grasp of all facets of business from strategic planning and delivery to business development, market research, marketing communications, digital marketing, customer services, financial management and new product development. She is a skilled project manager, practiced in Prince2 and Accelerate project management methodologies. Joan will take the time to get to know your business and market and will quickly become a trusted and valued advocate, a good sounding board, able to give and take constructive feedback with a strong commitment to imparting her experience and skills to help your business succeed.
Joy Redmond has been working in the web industry since 1996 in marketing, research and design roles. Her specialties include helping clients pinpoint what benefits they offer (research), communicating those benefits through effective messaging, copywriting and branding (marketing), developing quality collateral, case studies, white papers (content) and spinning all of the above into an attractive media pitch (PR). She is also hired to build, manage, or advise on website projects from a business analysis/UX and marketing point of view. Her experience as both a founder and a start-up marketer has taught her what can be achieved with limited resources – a clear understanding of the difference between ’nice to have’ and ‘must have’. Joy holds undergraduate degrees in both Marketing and Design & Technology, Postgrads in Enterprise Development and Service Design and is currently engaged in further study in Data Visualisation. Joy has been a mentor with LEO Wexford since 2009 and various Partnerships in Dublin.
Justin Kearns is a business and digital technology consultant with 12+ years experience in technology & entrepreneurship across multiple sectors and is skilled in identifying and developing market opportunities for new products, services and business models. He leverages his experience in establishing startups to help clients validate market opportunities for their concepts, assess the feasibility of their projects and assist them as they bring their concept to market. He has lived experience of developing and bringing to market innovative products and services both in Ireland and export markets and has a wide range of knowledge across market research, funding, brand building and business strategy. Justin has a Post Grad in Innovation and Enterprise from TCD, and has participated in industry leading innovation programmes, startup accelerators and entrepreneurial development programmes. For over a decade he has been mentoring Local Enterprise Office clients and has a comprehensive understanding of support available to clients
Karen Sommerville is the owner of Call Focus, specialists in “effective customer communications”, by helping companies develop greater customer relations, maximise opportunities & increase sales by focusing on how engage and communicate with their customers. With over 25 years’ experience, Karen has worked in many areas of sales and marketing extending across a wide range of industry sectors for both the business and consumer markets. She is especially known in the area of cold calling, telesales, customer service and direct marketing. As a mentor and trainer, her delivery style is very energetic, practical, and interactive; with all exercises and discussions focused around participant’s real life situations and business needs. As a result, Karen regularly achieves satisfaction ratings exceeding 85% on many of her training programmes. Karen’s holds qualifications in business, marketing, training and mentoring. She works with many different groups including Skillnets, LEO’s, Business Associations and educational bodies as well as several private clients.
Keith Feighery. Keith is a leading Digital Expert with over 20 years’ experience creating digital marketing programmes, developing enterprise software applications, and building successful online retail businesses. Keith is currently the Director of Digital Strategy with Digital Insights, a digital consultancy, where he works with clients developing Digital Solutions across a range of sectors and technologies. Keith works with Local Enterprise Office’s across Ireland mentoring businesses in Digital Technologies and Marketing, as well as providing training and consultancy for Digital for Business clients. Keith lectures on master’s Programmes in Digital Marketing with the Trinity College Dublin and Michael Smurfit Business School. He also delivers MBA modules for Digital Strategy with ESSEC Business School and HEC in Paris. Keith has trained over 7500 businesses, either directly or with established training partners such as Digital Marketing Institute, SureSkills, Dublin Business School and Griffith College Dublin. He holds a 1st Class MA in Digital Media Technologies.
Micheal O’Neill. If you’ve been wondering, “Can I turn my knowledge and expertise into a digital product, membership or subscription that I can sell online?” the answer is absolutely YES. Building an online business that sees you profit from the value you provide—rather than the hours you work—isn’t just possible; it’s easier than you might think. But many people struggle to get started and are worried that they will waste time, effort and money trying to figure it out. That’s where I come in. As Ireland’s only dedicated digital business growth specialist, I’ve helped hundreds of business owners like you across the world turn their expertise and knowledge into a profitable online course, membership, subscription, or coaching programme. I will guide you every step of the way — from growing your email list to crafting your online offer, building your product, and launching it to national and international audiences. You don’t need to figure it out alone. Let’s work together to launch your digital offer so you can experience the joy of leveraged recurring online income.
Website: https://michealoneill.com
LinkedIn: https://www.linkedin.com/in/michealoneill/
Facebook: https://www.facebook.com/lead2launch
TikTok: https://www.tiktok.com/@lead2launch
Instagram: https://www.instagram.com/michealoneill/
Muireann Fitzmaurice is a seasoned marketing consultant and coach, bringing over 20 years of expertise in helping businesses achieve growth through effective branding and marketing strategies. As the founder of MarketingCoach.ie, she specialises in guiding SMEs to build strong, marketable brands and implement strategies that drive tangible results. Muireann’s approach is practical and results-oriented, offering tailored mentoring to businesses at all stages of development. Her experience spans various sectors, including tourism, retail, and professional services, making her advice highly adaptable and insightful. In addition to her extensive marketing expertise, Muireann is a certified leadership coach, supporting business owners and teams to maximise their potential. She is passionate about empowering entrepreneurs with the skills and confidence needed to succeed in competitive markets. A recognised thought leader, Muireann has also spoken at conferences like Digital West, where she delivered impactful talks on AI and marketing innovations for SMEs. She recently launched a Green Sustainability online programme for SMEs. She is passionate about helping people, organisations and planet to flourish
Noreen Tierney – Digital Marketing Mentor. With a Master’s in Digital Marketing and practical experience as a small business owner, Noreen Tierney combines academic excellence with real-world expertise to deliver actionable, results-focused advice. She understands the challenges entrepreneurs face and the importance of optimising digital marketing strategies to drive growth and streamline success. Her passion for digital marketing inspired her to complete multiple courses and pursue a Master’s to deepen her skills and knowledge. Noreen specialises in helping small businesses craft impactful social media strategies, improve online visibility, and navigate digital tools with confidence. With a clear and practical approach, she empowers entrepreneurs to unlock the potential of digital marketing and achieve their goals. Her commitment to delivering tailored solutions makes her a trusted partner for business owners striving to excel in today’s competitive landscape. I look forward to helping the clients of Wexford Local Enterprise Office and supporting their growth through practical, results-driven digital marketing strategies.
Norma Quinsey brings extensive experience in marketing with a specialized focus on tourism, having worked with and consulted for numerous attractions in the South East. Her expertise in marketing of the sector has made her a leader in driving visitor engagement and fostering strong community connections with the customer experience the main priority. Passionate about training and development, Norma actively shares her knowledge through industry bodies and committees, supporting sustainable growth and empowering others in the tourism sector.
Orla McDonnell Business Consultant, Coach and Trainer for the Retail Industry. Over the last 30 years, I have been passionate about helping retailers grow their business and profits - fast. OMD Consultancy will help you create a clear roadmap that puts processes & systems in place, identifies opportunities & gaps for business growth, creates business efficiency & motivates staff.𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺: Increase in sales and PROFIT, implementing a strategic 3–5 year plan, Succession Planning, A Maximised Digital & Marketing Strategy, Leadership & Staff Retention, Confidence & Clarity, Data Analytics, Lean Six Sigma tools to improve performance in this fast-changing retail landscape. 𝙊𝙪𝙧 𝙍𝙚𝙨𝙪𝙡𝙩𝙨: 25% Increase in Online Sales, Trading Opportunities identified Online & Instore, successfully completed the Superior Retail Programme for 90 businesses delivered over 6 months. This was made up of workshops, masterclasses, mentorship, and mystery shoppers.
Peter Davey has been advising organisations on the intersection between strategy, technology, security and knowledge management since the mid 90’s when he was an adviser to the Hungarian Ministry of Defence. He has successfully delivered more than 150 client projects for organisations in both public and private sectors such as financial services, utilities, extraction, manufacturing, technology and professional services focused on strategy, operations and governance. From 2010, Peter has been focusing on data governance and information management issues to help organisations to become information enabled while at the same time understanding the responsibilities that greater supply brings. At Castlebridge, Peter is responsible for consulting operations, in addition to being a working DPO, and providing consultancy support and project management to client engagements. He speaks regularly at industry events and on webinars. He is a graduate of the Law Society of Ireland’s Certificate in Data Protection Law and Practice and holds an MBA from Cass Business School.
Philip Weldon is the Managing Partner at Titan Digital, a boutique digital consultancy dedicated to driving business growth through transformative digital strategies. With over eight years of experience in private-sector SMEs, public organisations, and not-for-profits, Philip brings unparalleled insights into how businesses can leverage digital tools for success. He specialises in digital marketing, business transformation, and automation, delivering tailored mentoring programs for SMEs through Local Enterprise Offices across Ireland. Philip has also worked closely with private-sector SMEs to streamline operations, enhance customer engagement, and scale their digital impact. His proven track record includes spearheading innovative national digital health initiatives and providing strategic advisory services to leading not-for-profits and entrepreneurial ventures. With a strong background in operational management, team leadership, and logistics from his corporate career, Philip is uniquely equipped to mentor firms at all stages of growth and ensure they achieve measurable and sustainable results.
Ruth Larkin is a serial industry entrepreneur, having founded and scaled multi-million euro businesses in a number of sectors including, international distribution of luxury consumer products and manufacturing and global sales of municipal vehicles. Her focus is on market validation, market entry strategy, commercialisation, expansion, management and strategy. She has extensive experience in professional services, consumer goods, retail and distribution, design and manufacturing, health, fitness and wellbeing, fintech and cosmetics.
Sarah Jane Vincent is a well-renowned SEO specialist and digital strategist with over 15 years of experience helping small businesses grow and thrive online. As the founder of New Era Digital, Sarah is passionate about supporting entrepreneurs at all stages, whether you’re starting out, pivoting, or ready to scale. Having worked with global brands like Meta, Amazon, and Vodafone, as well as much-loved Irish brands across small to enterprise levels, Sarah understands what it takes to stand out in a crowded digital space. Her experience spans industries such as tourism, retail, e-commerce, and service-based businesses, making her well-equipped to guide companies of all types. Sarah’s approach is down-to-earth and practical—she helps businesses boost visibility, attract customers, increase sales and develop strategies that deliver real results. With multiple awards and qualifications, she combines expertise with a genuine passion for helping businesses succeed. To learn more, visit her website or connect with Sarah on LinkedIn
Sharon Ginnetty is owner and marketing consultant with Optimise Marketing, a Wexford based digital marketing consultancy. With over 20 years national and international experience working in a range of industries and business sizes she offers clients mentoring assistance with Marketing & Digital Marketing Strategy. Mentoring with LEOs in the South East since 2013, she has met with and assisted hundreds of small businesses with Digital Marketing Strategy through different mentoring programmes and schemes. Sharon can help you with challenging tasks such as structuring a new website, adding systems into your business to make your digital marketing more efficient and effective, and choosing the correct social media channels for your business. Furthermore, content creation tools, email marketing techniques and other digital marketing tactics. If your website is underperforming and you are not getting the expected results Sharon can review with you and discuss SEO, PPC Advertising, Affiliate Marketing and Link Building strategies. Sharon holds a B.Comm, two Postgraduate diplomas in Marketing and Enterprise Development, a Diploma in Digital Marketing from the Digital Marketing Institute and is a Graduate Member of the Marketing Institute since 1998. See www.optimisemarketing.ie for more.
