This practical 3-hour course is designed for businesses who want to improve their digital presence without taking time away from daily operations. Participants will learn how to create engaging content that reflects their brand, connects with customers and supports real business goals.
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CONTENT GENERATION AND CREATION
Programme Details:
Work smarter, not harder- Content creation does not need to be time consuming. This hands-on session covers the essentials of content planning, creation, and generation across key digital channels including websites, social media, and email. Participants will learn how to develop content efficiently, repurpose ideas across platforms, and use modern digital and AI-assisted tools responsibly to save time while maintaining authenticity. This programme is practical, relevant to the Irish SME context, and designed to deliver skills that can be applied immediately.
Aim of Programme:
- To understand how effective content supports SME marketing.
- To identify your target audience and create content to meet that customer need.
Main outcomes
- Develop clear, consistent messaging aligned with your brand.
- Create engaging written and visual content for key digital channels.
- Use digital and AI tools to generate content ideas and improve efficiency.
- Plan, schedule, and repurpose content to maximise impact with limited resources.
- Measure basic content performance and identify opportunities for improvement.
Trainer:
Donna McCullagh
TalentPool
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