How to use Instagram For Marketing:

Delivered over two 3-hour sessions, part one will explain how to use Instagram to market your business. It will explain how to set-up your profile correctly and some key settings for business.  It will show you how to create Reels, how to get found in search and how the feed works. 

Part two will cover all the latest techniques for posting images, videos and carousels and we will go through how to use Instagram Stories  We’ll look at how to achieve your main marketing objectives on Instagram such as how to grow your Instagram followers, ways to increase your reach and engagement and how to drive traffic from Instagram to your website. 

It is important to attend both sessions as the second part of the course builds on what was covered in the first part. 

Who is it suitable for?

This two-part course is suitable for:

• Those who are beginning to use Instagram for marketing
• Those who have already started using Instagram for marketing but would like to learn all the latest techniques. 

This programme is not for digital marketing trainers/consultants or website designers. 

What we will cover:

How to use Instagram For Marketing (Part 1)
The first part of this LIVE online training course will explain how to use Instagram from a marketing perspective and will cover: -

• How to setup your profile correctly and some key settings for business
• How to migrate to a business or creator account
• Overview of Instagram Shopping
• Overview of Reels
• How to search and get found
• How the Feed works

How to use Instagram For Marketing (Part 2)
The second part of this LIVE online training course follows on from Part 1 and covers tools and tactics to improve existing marketing efforts on Instagram such as:- 

• How to post
    -  An overview of Instagram Stories
    -  We will then look at three marketing objectives
• How to drive traffic to your website from Instagram
• Explanation of what doesn’t work
    -  How to get the most out of the link in your profile
    -  How to link from your stories 
    -  How to setup and use Instagram Shopping
• How to attract more followers including 15 tactics covering what to do on Instagram, your website and other social networks
• How to get more reach and engagement covering
    -  Insights
    -  How to schedule your content for the best time
    -  How reels help with reach and engagement
    -  How to create Collaborator posts
    -  Why Carousels help your reach and engagement.

What do you need?

A laptop/pc/Mac/tablet to take part in the course and your smartphone with the Instagram app downloaded in advance of the course.  You will need to be able to hear sound either through speakers or headphones, but you do not need a webcam.  We recommend that you do not use your phone to join this course as you may wish to use/access the Instagram app during the course.  

Course Methodology:

This is a 6-hour LIVE online course (delivered over two x 3-hour sessions) which you can attend from your home or office using a PC / MAC or tablet.

Please note that the larger the screen you use the better the experience will be.

This course will be held on Thursday, 5th and 12th December 2024 from 9.30 am to 12.30 pm. 

Trainer:

Evan Mangan
The Marketing Crowd