Targeting your Ideal Customer 14th February

Time 2pm - 4pm

Venue: Online

Cost: €10

Trainer: Lynda McElherron

 This course will help those who want to grow their business through identifying, selecting and targeting the best customers for their products and services

Course Description

This workshop is designed for business owners, start-ups and non-sales professionals who would like to learn how to overview a market and clearly understand how to reach the most profitable customers in an easy-to-follow process.

Targeting your Ideal Customer 

• Who is my ideal client/customer?
• What are their needs and wants?
• How can I find the right customers to target to maximise my returns?
• What is the first step to take?

In this session, participants will learn how to: 

• Overview the market and identify the different niches that exist
• Conduct simple market research to understand the needs of my ideal customers
• Develop a step-by-step process to reach those customers using traditional and digital marketing strategies
• Build rewarding customer relationships