Brief Programme Description

Learn how take your new business idea through various investigative stages of research to commercialising your idea. The morning will include guidelines on new product /service development, project management, consumer and market research, protection and commercialisation of intellectual property

Aims of the Programme

• To enable you to carry out a rigorous feasibility study on your new product or service business idea
• To give you the tools to manage the process of researching a new business
• To give you the opportunity to write up a draft business feasibility study throughout the workshop
Content
• Business Feasibility Study
• Project Management
• New Product or Service Development
• Consumer and Market Research
• Intellectual Property and Commercialising a Business Idea
Outcomes
This workshop give you the tools to research the commercial feasibility of your business idea.
Brief background on Trainer

Yvonne Scully set up Yvonne Scully & Associates in December 2008 and since then has provided training to clients of Enterprise Ireland, County Enterprise Boards and Bord Bia nationally in the format of workshops, training programmes, clinics and one-to-one mentoring on the topics of Marketing and PR, Market Research, Branding and Labelling, Business Strategy, Raising and Managing Funds for Business, Start Your Own Business courses, How to Investigate Your Business Idea and Business Development Programmes.

Prior to this, Yvonne set up and ran her own business, Bia Kid Limited for 7 years for which Yvonne carried out a feasibility study over a 12 month period.

Before setting up Bia Kid Yvonne worked for Forfas for 18 months, following the completion of a full-time MBA at the Smurfit Business School, UCD. Yvonne spent 12 years in Investment Banking in both London and Dublin, primarily in project management, new product development and marketing roles, following a primary honours degree in Business and Economics from TCD.

See www.yvonnescully.com for further details