Writing a Business Plan

There are a wide variety of business plan templates available from financial institutions and the banks.  An even greater selection is available on the Internet.  Sometimes, a client has good reason for choosing a particular template.  An example of this is when the bank you are dealing with requests that you use their template.  However, most of the time it is a matter of personal choice.

At Dublin City Enterprise, our mentors are happy to work with you using the template you have chosen.  That said, we have developed the template set out below that we find easy to use for start up and micro businesses. 

SECTION 1 - EXECUTIVE SUMMARY

Detail the objectives of the business and the requirements of the business plan.  

SECTION 2 - INTRODUCTION

Summarise the various aspects of the business, which will be later detailed under the headings below. 

SECTION 3 - MARKET

  • Overview
  • Trend
  • Size and potential
  • Competition
  • Customers
  • Structure
  • S.W.O.T. Analysis 

SECTION 4 - MARKET STRATEGY

  • Objectives
  • Product
  • Price
  • Place
  • Promotion 

SECTION 5 - ORGANISATION AND MANAGEMENT 

  • Management Overview
  • Staff Requirement 

SECTION 6 - PRODUCTION AND OPERATIONS 

  • Premises
  • Plant and Equipment
  • Operations Overview 

SECTION 7 - COSTINGS AND FINANCE 

  • Financial Assumptions
  • Sensitivity Analysis 

APPENDICES 

  • Appendix A - Financial Projections  - Yr.1 and Yr.2
          - Profit and Loss
          - Cash flow
          - Balance Sheet
  • Appendix B - Certificate of Incorporation.
  • Appendix C - Tax Clearance Certificate
  • Appendix D - Promoters’ C.V’s.
  • Appendix E - Equipment Schedule.
  • Appendix F - (Other)
 

Share: