Brief Programme Description

Learn how to develop clear business focused digital marketing initiatives and understand how to measure the success of your online marketing. This course will hep you become a results driven digital marketer.

Aims of the Programme

• Help you produce a focused digital marketing strategy and plan 
• Identify key channels to market your business 
• Understand the main characteristics of each of the core digital marketing platforms 
• Show you how to measure the success of your online marketing 

Content

• Core elements of creating a digital strategy and plan 
• Identifying where your customers are online 
• How to develop digital personas that resonate with buyers 
• Clear and coherent framework for producing a compelling digital marketing plan 
• Case studies of core digital marketing channels, including Social Media, Pay Per Click Advertising, SEO, Email Marketing 
• How to measure digital marketing programmes 

Outcomes

This course helps you create a digital strategy and plan that is unique to your business. It also gives a clear overview of the key digital marketing platforms and channels that are available to marketers and business owners today and how to measure online success using these channels