To provide participants with a good understanding of how Facebook can be used as a platform for effective customer engagement, helping the business owner to share content and promote products and services in an innovative and creative manner.

Suitable for:

Those who have some familiarity with Facebook, have set up a Facebook Page but are unsure as to how the application and its features can be used effectively to promote their business and engage with their online audience.

Content

•  Facebook - A Business Perspective
•  Admin and Controls 
•  posting, comments screening, messages, targeting etc
•  Page URL address, post targeting 
•  Marketing your Business on Facebook
•  Tips on Content
•  Headlines, visuals, feedback, commentary
•  Selling on Facebook
•  Using Timeline for promotion
•  Pinned posts, Highlighted posts, Milestones
•  Boost a Post, Create Offers
•  Customising your Facebook Page
•  Free custom apps
•  Using iFrame
•  Advertise on Facebook
•  Post, Page Promotion
•  Adverts
•  Insights
•  Case Studies
•  Practical Exercises

Trainer:

Noel McGrath, an experienced professional, with more than thirty years work experience in different multinationals in Ireland. Fourteen years in Creative Labs Irl., in a variety of different management positions (Product Development, eCommerce/Online Sales, Customer Support). Passionate about business mentoring and supporting small businesses - particularly in the areas of Social Media and Internet Marketing - and helping business owners to optimise their web presence and integrate social media in a manner designed to meet their own specific goals. Provider of Online Marketing clinics and Social Media training to a number of different business support organisations (County Enterprise Boards, Plato business network, Partnership groups etc.) and enterprise development programmes (New Frontiers Entrepreneur Development, Sligo IT). Business mentor with Dublin City, Dun Laoghaire Rathdown, Fingal, Donegal and Kildare County Enterprise Boards.

Specialties: Digital Marketing and Social Media Marketing training and consultancy. The focus of the Social Media training is on you, the business owner. With best practice examples and no nonsense language, you will see how social media can really make a difference to your business. http://smeconnect.ie/