Brief Programme Description 

If you have been using LinkedIn to develop a professional profile online but want to know how to move beyond having a passive account to one where you attract qualified leads and referrals to your business, then this is the programme for you.

Equipment: Please bring with you your laptop as we will be working online in this practical workshop – you will be able to connect to the hotel wifi

Aims:

• This programme and is aimed at people who already have a LinkedIn profile
• The programme is ideally suited to business owners who are looking to build their network with other professionals (B2B networking).
• By the end of the workshop you will understand how to build a strategic network of referral contacts and attract more leads to your business using LinkedIn.

Objectives:

• How to build a strong foundation and be an authority in your market
• Best practice tips for expanding your strategic network
• Building your visibility and reputation using LinkedIn Groups
• How to use LinkedIn Advertising to attract quality targeted leads to your business
• Promoting your organsation using a LinkedIn Company Page
• Integrating your LinkedIn presence with your marketing and communications programme.