Beginners Guide to SEO (How to get found high up in Google search results)

Beginners Guide to SEO

(How to get found high up in Google search results)

 

Are you frustrated that your site is not appearing on page 1 of Google search results whenever you search? Wondering what you need to do in order to get your site appearing on page 1?

This LIVE online course (which you can attend from your home or office) will explain in detail where your site might be lacking in terms of search engine performance and what needs to be done on your website and outside your website in order for you to start appearing on page 1 of Google’s search results.

Course Methodology

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

Who is this course suitable for?

  • This beginner’s course is suitable for people who do not know about SEO (how to get found high-up in Google).
  • Website owners who want to drive more traffic to their site.
  • Anyone considering getting a new website and wants to understand what should be on their new website.

Level

This is a beginner level course.

This course will be delivered by Evan Mangan of The Marketing Crowd

What is involved in an online course and how does this online course work?

As a course participant you...

  • Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
  • Can join the course on a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).
  • Will by default have your webcam switched off - this will give you privacy if you do not want to be seen.       If you wish, you can switch your webcam on. Your trainer, Evan, will explain on the day how this works. Please note you do not need to have a webcam to participate.
  • Your microphone will be “muted” by default once you enter the course and throughout the course - this means that nobody else can hear what is going on in the background of your house or office. It also ensures the smooth running of the course. 
  • Will be able to "ask a question". You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question. If you do not have a microphone then you can type a message for the trainer to see.
  • Will be able to see Evan, the trainer, via his webcam. 
  • Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.

The course will very much be a mixture of Evan talking to the camera and then demonstrating what to do on the relevant websites.

Topics that will be covered:

 

Introduction: How search engines work and why sites appear on page 1 of Google

How to get found high up in Google’s organic search results

Step 1: Keyword research

  • How to find the search terms that you want to get found for
  • Ranking reports – How to check where you currently appear in search results and how you can run a weekly report to check your rankings

Step 2: Onsite optimization

  • Checklist - What to do to improve relevancy
  • Checklist - What to do to improve the technical optimisation of your site

Step 3: Offsite Optimisation

  • What should you do outside of your website

 CLICK HERE TO BOOK YOUR PLACE ON THIS COURSE NOW