Knowledge Centre

Local Enterprise Office South Dublin is currently updating the publications of the former South Dublin CEB and, in the meantime, continues to provide the original booklets.  There are five booklets available on different aspects of starting and running a small business.  They are:

  • Business Start-up
  • Business Plan
  • Business Marketing
  • Managing Business Finance
  • Business Law

Business Startup

36 pages of essential knowledge and advice for people who want to work towards starting their own business.  It is packed with checklists, exercises and worked examples and has a sample market research questionnaire in the appendices:  It has sections on:

  • The Right Idea
  • Getting Started
  • Up and Running

It can be downloaded in pdf format here


Business Plan

This booklet is a brief (16 page) introduction to writing a business plan.  It explains the reasoning for going through this seemingly difficult process and contains lots of pertinent advice   The section on the structure of the business plan explains what is involved and how it all fits together.  There is a also a guide to completing the LEO business plan template (available separately)

It can be downloaded in pdf format here


Business Marketing 

This 74 page booklet is a comprehensive guide to classic marketing for small businesses.  It contains many helpful checklists and worksheets to help you come to grips with marketing your own business. The new techniques of digital marketing are not covered here.  However this booklet covers the fundamental concepts on which it is based.  A new supplemental publication on digital marketing is planned for future publication  The Business Marketing booklet covers:

  • Why You Need Marketing
  • Market Research
  • Pricing
  • The Image you Want to Project
  • Marketing Communications
  • Marketing Media
  • Hired Guns
  • Word Of Mouth
  • Selling & Distribution
  • Customer Relationship Management
  • Service Businesses
  • Daring To Be Different
  • Creating A Marketing Strategy
  • Useful Contacts

It can be downloaded in pdf format here


Managing Business Finance

In 44 pages, this booklet explains the key facts you need to know to properly manage money in your business.   It covers bookkeeping systems before going on to explain the key financial statements and then finishes with a section on financing your business.  The sections are:

  • Bookkeeping Systems
  • Profit And Loss Account
  • Balance Sheet
  • Sources Of Finance
  • Glossary Of Terms

It can be downloaded in pdf format here


Business Law

This 44 page booklet takes you through the fundamental aspects of law as it applies to the operation of a business in Ireland:  It covers:

  • Choosing A Business Or Legal Entity
  • Registrations
  • Taxation
  • Finance & Security
  • Legal Agreements And Contracts
  • Premises
  • Trading Laws
  • Employees
  • Other Legal Concepts

It can be downloaded in pdf format here