Course Dates: Monday 27th of November
Duration: Full Day
Time: 9.30am - 4.30pm
Venue: LEO South Dublin Training Room
Price: €20

Programme overview

If you run a business or are setting up a business you no longer have a choice on whether you use digital marketing. It is an integral part of marketing any business. This 1 day course will walk you through all the key platforms and give you an understanding of how you can use them effectively in your business to generate sales and leads. This programme will ensure your SME in South Dublin is best placed to take advantage of digital marketing tools to expand and develop your business.

Objectives

To give you the tools to leverage the power of digital marketing and social media and to become adept in using these tools to build your business and online brand.

Outcome

On completion of the programme you will have

• the skills to make the most of sites such as LinkedIn, Facebook, YouTube, Twitter, Instagram, etc.
• be able to create online profiles and be able to connect and communicate with existing and potential customers
• have learnt how to take full advantage of word of mouth and relationship marketing 
• understand the importance of social media & digital marketing and how it can enhance your online brand building and sales activities

Topics Covered

• Digital marketing landscape – how digital marketing has evolved
• Creating a digital marketing strategy – the key steps and tips on how to make it manageable
• An introduction to all the key channels e.g. SEO, Online advertising, email marketing and social media channels like Facebook, Twitter, LinkedIn and Instagram
• Tips and tricks on how to use each channel effectively
• Tracking – tools required for tracking each channel
• Websites that convert – how to build a site that gets found and gets conversions. The fundamentals of building an effective website.
• Examples of how businesses like yours are using digital marketing to build their brand and business online

This course is designed to be fully interactive. You will get hands on experience using some of the recommended tools. Please bring laptops so you can participant in the practical elements.