Course Details:

Course Date: 21st November
Duration: 1 Day
Time: 9.00am - 4.30pm
Location: Dublin West Education Centre, IT Tallaght Campus
Price: €20

Course Description:

Social Media & Digital Marketing is increasingly gaining attention from consumers as opposed to just a simple online presence through a general website and traditional offline marketing. The key to social media is the social group and people/consumers being able to engage and consult other people for recommendations which are being referred to nowadays as viral marketing.

This programme will ensure small businesses in South County Dublin are best placed to take advantage of these tools to expand and develop their enterprises. It will provide participants with the skills and tools necessary to become adept at using social media & digital marketing tools to build an online brand as well as exploring advanced social media & digital marketing tactics in order to build brand profile online.

Programme Objectives:

On completion of the programme participants will have:

• The skills to make the most of sites such as LinkedIn, Facebook, IGO people and Twitter.
• Be able to create online profiles for themselves and their business and connect with existing and potential customers.
• Have learnt how to take full advantage of viral marketing i.e. referrals from online word-of-mouth. 
• Understand the importance of social media & digital marketing and how it can enhance their online sales activities.

Programme Outline:

Social Media

• How can we really use it to our advantage in a marketing sense for the tourism industry
• How to develop your brand through social media and make it stand out in the ever increasing crowd of online businesses
• 5 big players (at the moment):- Facebook, LinkedIn, Google+, Twitter, YouTube 
• How can they work for my business - Learn the tips and tricks

Introduction to Digital Marketing

• Fundamentals of Internet marketing
• Expert advice on planning an Internet marketing campaign
• Top tips for defining tactics, goals and messaging
• Proven tools for Internet marketers

Internet Marketing Overview

• Components of search marketing: how search engines work; organic and paid search
• Rules of engagement for affiliate and other networks
• Essential elements of e-commerce: networks, feeds, payments and stores

Creative Development

• Best practices in creative development and creative planning
• Vital role of colour, design and function
• Effective messaging and eye-catching visuals

Building & Promoting a Website

• Creating a blog
• Driving traffic through search engine optimization (SEO) and pay-per-click (PPC)
• Direct email marketing
• Writing winning web content
• Creating viral videos
• Testing your website

Tracking Methods

• Useful tools and tactics for tracking
• Determining metrics and measures of success
• Implementing and evaluating tracking methods

Business Blogs

• Wordpress, Blogger, Tumblr, etc, integration with existing websites.