Digital and Social Media Strategy Course Strategy 7th August

• Date:  Friday 7th August
• Time: 9:30am- 4:30pm
• Venue: Online
• Cost: €20

About the trainer:

The course will be delivered by Optimum

Testimonials:

'I found the day extremely engaging and insightful, developing a lot of new ideas and perspectives' -  Matt

'Very accessible workshop and a very knowledgeable trainer' - Eamonn

Course outline: 

A high energy and interactive session designed as an introduction to the digital strategy and planning. The module will give participants an overview of the different elements that make up a successful digital marketing strategy. Participants will create their own actionable digital marketing plan during the session

Programme Objectives: 

• Learn what is digital & social media marketing?
• Learn about the evolution of online marketing.
• Understand the differences between traditional and digital marketing channels.
• What elements make up a digital marketing plan?
• How to set your digital marketing goals & objectives
• How to communicate your uniqueness using online and digital.
• How to segment your audience and create customer personas to use with your online marketing.
• How to pick the right digital channels, tactics and content for your business and customers.
• Learn about the targeting and audience selection that online and digital channels offer.
• Learn which digital infrastructure do you need to put in place to be successful.
• How to plan your digital marketing in advance using content themes & calendar
• Learn how to create a digital marketing strategy for your business and measure ROI.
• Learn how to manage your time, resources and budget.

This workshop is made highly participative by the use of a variety of learning techniques – face to face, blended or virtual.  They include brainstorming, group discussions, encouraging full participation and creativity, feedback, tailored case studies and role plays.  Strong emphasis on encouraging innovation and practical thinking.