Programme Objectives:

• Assess export readiness, market potential, and capability gaps using structured diagnostics.
• Teach effective market research techniques, including competitor mapping, pricing, distribution, and compliance.
• Develop a tailored Export Development Plans with route-to-market strategy, sales, marketing, and projections.
• Provide guidance on compliance, logistics, funding options and state supports.
• Strengthen sales, digital marketing, and lead generation skills.
• Deliver 10–15 qualified leads per participant during one-to-one mentoring.
• Position participants for sustained export growth and future LEO/EI/InterTradeIreland and Bord Bia
• One-to-one mentoring from industry experts
• An Export Led Sales Presentation
• A Sales Growth Plan
• Guest Speakers – Experienced Exporting Food and Drink Companies

Programme Format:

• 3 interactive half-day workshops covering export readiness, market research & strategy, sales development, funding, and lead generation best practices.
• 3 individual mentoring sessions (3 hours each), tailored to company sector and target markets. Includes personalised lead delivery and finalisation of the Export Development Plan.
• Practical resources after each workshop: readiness checklists, market research guides, templates, and funding reference materials.
• Follow-up touchpoint 2–3 weeks post-programme to review progress and agree next steps.

Programme Timings (the programme will be run over 3 months):

• Workshop 1 – Business & Initial Market Mapping:  19th March (In-person)
• Workshop 2 – Market Selection & Export Strategy Development: TBA  (Online)
• Workshop 3 – Resource Planning, Business Development, Funding Options & Market Contact Strategy: TBA (In-person)
• Mentoring Session 1 – Onsite Diagnostic & Market Mapping Review – TBA (In-person)
• Mentoring Session 2 – Strategy & Export Development Plan – TBA (Online)
• Mentoring Session 3 – Personalised Export Development Plan & Lead Delivery – TBA (Online)