LinkedIn Masterclass with Marketing Expert Louise Brogan 13th May 2026

• Date:  Wednesday 13th May
• Time: 9:30am- 12:30pm 
• Venue: Glashaus Hotel
• Cost: €10

This in-person workshop is designed to give attendees a clear, practical understanding of how to use LinkedIn to raise their visibility online, showcase their expertise, and attract more of the right clients or opportunities.

We will explore the core elements of building an effective LinkedIn presence — from optimising your profile to creating content that gets seen, building a meaningful network, and starting conversations that lead to real business results. Attendees will leave with a simple, repeatable visibility system they can put into action straight away.

Areas covered:

• Why LinkedIn is the most powerful platform for B2B visibility in 2025 How business owners, consultants, and professionals can leverage it to stand out.
• The Four Pillars of LinkedIn Success

1. Profile – How to optimise your headline, About section, banner, and featured content
2. Content – What to post, how often, and how to create content that builds trust
3. Network – How to grow your audience with the right people (without being spammy)
4. Messaging & Leads – How to start conversations and move people into your business pipeline

• Understanding the LinkedIn algorithm (in plain English) What increases visibility and engagement — and what reduces it.
• Creating content with confidence Simple frameworks for posts, video, newsletters, and repurposing your existing content.
• Tools and shortcuts to support your visibility Practical apps and workflows to save time.

Expected takeaways:

By the end of the workshop, attendees will:

• Understand how LinkedIn can help them become more visible to their ideal clients or partners
• Know how to optimise their profile so it clearly communicates who they are and what they do
• Have confidence in what to post and how to create content that generates engagement
• Understand how to grow a valuable network and start meaningful conversations
• Leave with a practical visibility plan and next steps they can implement immediately

Louise Brogan

Louise Brogan is a LinkedIn visibility expert, speaker, and founder of Louise Brogan Ltd, a B2B content marketing consultancy. She helps B2B companies, consultants, and professional services firms build authority and generate leads on LinkedIn using a strategic, non‑spammy approach. Her methodology centres on Profile, Content, Network, and Leads, and her “Create Once, Publish Everywhere” system turns one strong piece of content into a multi‑channel marketing engine.

With a background in software engineering and IT project management, Louise brings a structured, practical approach to marketing. She is an international speaker, host of the Raise Your Visibility Online podcast and YouTube channel, author of Raise Your Visibility on LinkedIn, and has worked with clients including BT, the BBC, and the Chartered Institute of Accountants.