ChatGPT for Marketing - AI-Powered Marketing with ChatGPT (for Food Businesses) 15th July

• Date:  Wednesday 15th July
• Time: 10am- 1pm 
• Venue: Online
• Cost: €10

This course will show participants how to use AI tools like ChatGPT, Copilot, and Google Gemini to aid in developing and implementing a digital marketing strategy for their food business.

At the end of the course, each participant will:

• Understand how to integrate AI tools into their food businesses marketing
• Generate AI-powered marketing assets in minutes
• Create engaging social media content, carousels, and ad creatives for their food businesses.
• Use AI to enhance video, image, and text content effectively
• Learn AI best practices for ethical and impactful marketing
• Be aware of their obligations under the EU AI Act.

Introduction to AI for Marketing

• Overview of ChatGPT functionality.
• Irish Government’s seven principles for AI use
• EU AI Act – what it means for your business/organisation
• Writing an AI usage policy
• Data privacy, accessibility, and equality considerations – an AI Accessibility checklist will be provided.
• Writing effective prompts and prompt engineering techniques – all attendees will be provided with a
  prompt eBook that they can take away with them. The eBook will include marketing, market research,
  and general day-to-day business prompts.
• Mitigating misinformation and ensuring accuracy.
• Q&A throughout

2: Practical Applications of ChatGPT

• Understanding all key tools and features in ChatGPT, e.g. key settings, data controls, memory saving and
  management, prompting, creating GPTs, using Agent mode and scheduling tasks.
• Creating marketing plans and content with ChatGPT using a prompts eBook that will be shared with the
  group on the day. This will include creating content plans, social posts, website copy, blogs, newsletters
  and more
• Image and video AI tools: easy ways to create visuals and ads.
• Customising AI outputs for your business voice.
• Tips for integrating AI into digital marketing strategies.
• Q&A Throughout

Participants should have their ChatGPT account created prior to the course https://chat.openai.com/ and be
able to access it on the laptop/PC browser for the day.