TikTok For Business - TikTok Essentials for Business Growth with LEO client 'Glitz and Pieces' - 6th March

• Date: Friday 6th March
• Time: 10am - 1pm
• Venue: Online
• Cost: FREE

This course is designed to help you understand if TikTok is right and relevant for your business and know how to use TikTok effectively when marketing your business

Course Outcomes:

At the end of the session, you will:

• Know how to create a TikTok account and understand the difference between personal and public accounts
• Understand how to use some of the most popular TikTok features
• Be able to plan your TikTok content calendar

Course Content:

• TikTok user demographics and how businesses are using it effectively as a communication and marketing tool
• Creating a public account for your business
• Key features, tools and hands-on experience using some of them
• Content planning - what content will and won’t work on TikTok and how it differs from Instagram Reels
• Using CapCut app templates and other key features
• Writing impactful captions and using hashtags effectively
• Accessibility: how to ensure your content is accessible to all
• Understanding the For You Feed in TikTok
• Using Creator Search Insight to find content gaps
• TikTok SEO: how to ensure your content gets high reach and engagement
• Case studies – real Irish and International businesses using TikTok as an effective marketing and communications tool

Prerequisite:

Attendees should have their TikTok accounts created and be logged in to the app on the day

Host, Sandra Hennessy

Sandra Hennessy is a highly experienced digital marketing trainer, mentor, and consultant, helping businesses across Ireland navigate the online world since 2002. She holds an NUI Certificate in Training and Continuing Education and is passionate about making digital marketing accessible and effective for businesses of all sizes.

In 2010, Sandra founded Be Dynamic, and the business has grown steadily ever since. She works with a broad range of clients, including LEOs, Skillnets, Fáilte Ireland and many private businesses, ranging from micro-businesses and start-ups to well-established SMEs.

With hands-on experience across multiple industries, Sandra understands the challenges businesses face in the ever-changing digital landscape. She delivers training on website best practices, online advertising, email marketing, social media, SEO, AI for Marketing and mobile marketing, ensuring businesses have the tools they need to succeed online.

Sandra is widely recognised as a go-to expert for practical, up-to-date insights on digital marketing trends, tools, and strategies helping businesses stay ahead of the curve and achieve real results.

Guest speaker, Glitz & Pieces