Course Date: Friday 17th November
Duration: Half Day
Time: 9.30am - 1.30pm
Venue: LEO South Dublin Training Room
Price: €10

Ideal for

Small Business Owners, Start-up founders, Sales & Marketing Managers, Business Development Managers for Small & Medium sized businesses, who need to create a website, or need to critically analyse their existing website, to ensure it is aligned with the business growth and revenue ambitions.

Course Overview

This module will include best practices for website layout and usability, it will also have strong focus on optimising your website to ensure Google’s Search algorithm (& the people using it!) are more likely to find your business.

Areas Covered

This module will include:

• Objectives of your website
• Customer behaviour on websites
• Mobile websites
• Key principles with good website layout & design
• Reviewing real examples – good and less good
• Search engine optimisation best practices for websites
• Key metrics for understanding how well your website works.

Expected Takeaways

Attendees will be able to evaluate and critique their own websites, and review the work of their competitors. Attendees will come away with a clear checklist of actions which can be taken, to optimise the customer journey on their website, and also key areas of focus to optimise for Google Search.

Course requirements

Laptop would be useful, but not critical.