Search Engine Optimisation for Small Business 5th February

• Date: Thursday 5th February
• Time: 9:30am - 12:30pm
• Venue: Online
• Cost: €10

Small Business Owners, Start-up founders, Sales & Marketing Managers, Business Development Managers for Small & Medium sized businesses

This course is delivered online via Zoom. This module will cover both technical and non-technical aspects of what Google’s search algorithm values. We will discuss in detail the specific best practices that should be employed to ensure your site will be easily found by Google, we will evaluate sites in the classroom. The focus of this session is to have actionable items to take away and address directly following the course.

This module will include:

• What is SEO
• Why it matters
• Website best practices for customer experience
• Non-technical best practices
• Technical best practices
• Importance of keywords
• Reviewing real examples
• Tools to help

Attendees will be able to evaluate and critique their own websites, and review the work of their competitors. Attendees will come away with an actionable checklist to evaluate their own website and will have tools at their disposal to help them to improve their SEO

Attendees will receive an email with details of how to access the virtual training event in advance. All attendees are encouraged to participate in discussions during the online training session. Attendees should access the training via a laptop device for optimal online training experience