TikTok For Business - TikTok Essentials for Business Growth 12th May

• Date: Tuesday 12th May
• Time: 10am- 1pm 
• Venue: Online
• Cost: €10

About the trainer:

The course will be delivered by the Sandra Hennessy on behalf of LEO South Dublin

Testimonials:

'Sandra is a fantastic trainer, I learned so much again today' - previous attendee

'Loved the tips and practical exercises. Feeling much more confident now with Tiktok' - previous attendee

Objectives: 

This course is designed to help you understand if TikTok is right and relevant for your business and know how to
use TikTok effectively when marketing your business.

Course outcomes: 

At the end of the session, you will:

• Know how to create a TikTok account and understand the difference between personal and public
  accounts.
• Understand how to use some of the most popular TikTok features.
• Be able to plan your TikTok content calendar.

Course Content:

• TikTok user demographics and how businesses are using it effectively as a communication and
  marketing tool.
• Creating a public account for your business.
• Key features, tools and hands-on experience using some of them.
• Content planning - what content will and won’t work on TikTok and how it differs from Instagram Reels.
• Using CapCut app templates and other key features.
• Writing impactful captions and using hashtags effectively.
• Accessibility: how to ensure your content is accessible to all
• Understanding the For You Feed in TikTok.
• Using Creator Search Insight to find content gaps.
• TikTok SEO: how to ensure your content gets high reach and engagement.
• Case studies – real Irish and International businesses using TikTok as an effective marketing and

Prerequisite

Attendees should have their TikTok accounts created and be logged in to the app on the day.