Advanced Twitter for Business

National College of Ireland, IFSC
14:00 - 18:00
Social Media

Maximising the use of Twitter for advertising, increasing online visibility and connecting to your audience. Measuring your success in using Twitter

This event is no longer available

Programme Overview


No matter what type of business you are - you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to profitable actions across a network of loyal customers for your business.


Programme Objectives

The objective of this programme is, for the participants, to have a better knowledge of:

  • Setting up an account properly for your business
  • Maximising the use of Twitter for advertising, increasing online visibility and connecting to your audience
  • Measuring your success in using Twitter


Programme Outline


To maximise the effectiveness of Twitter it is important to understand the following.

  • Setting up an account – properly
  • Identity, brand image and best account settings
  • Understanding the language of Twitter and its interface
  • Followers and Following: how to connect with the people you want to talk to most.
  • Being found. Advanced Hashtags Optimization and Lists
  • Twitter cards and their importance in standing out from the crowd
  • Challenges and opportunities
  • Twitter tools to make life easier
  • Maximing Twitter advertising
  • Analytics: how to measure success on Twitter





As Director of Training at QED, Noel leads a training team that designs and delivers practical and highly engaging materials for entrepreneurs and leaders of SMEs. Noel is one of the best Social Media trainers in the country and is constantly exceeds participant and client expectations. He is an Apple Product & Integration Professional and an Apple Certified Trainer (ACT). Noel has been invited as keynote speaker on Social Media at various enterprise events and at the TEDxNHH in Norway (


Noel has worked with QED Training since early 2010 and has proven highly successful in bringing start-up and small business owners through the challenges of setting up their business and use of digital media for the benefit of their business.  Noel has extensive experience in person-facing roles in a number of industries including confectionary, hospitality, horticulture, retail and leisure.  He has been delivering training and mentoring services for QED in various areas such as social media, market research, idea generation, business skills and business planning and IT.



Michael joined QED Team in 2012 to deliver Social Media training and mentoring to the company’s valued clients. He is an expert in Social Media and Digital Marketing, particularly in the use of Social Media as a promotional and marketing platform.  He has a background that includes a diverse range of industries from light engineering and fast moving consumer goods to sports leisure and IT. This experience combined with qualifications in both Marketing and Digital Marketing allow him to have a broad and insightful view on to how this powerful medium can be used to effectively for business.  Michael also has a keen interest in social psychology and human behaviour, which adds further depth to his delivery and presentations.

Michael Keogh has been delivering various QED facilitated workshops and mentoring sessions in Social Media, Digital Marketing and Web Design around the country and continually receives excellent feedback from the participants. His ability to communicate clearly and enthusiastically allows him to open minds and leave participants excited and eager to bring their ideas to the next level.