Programme Objectives

The overall objectives of the programme are: 

• To improve your entrepreneurial know how and capacity to achieve your business goals
• To support you further in developing your business propositions
• To support and develop your business pitch.

Programme Content

Each workshop module will cover the following:

• Module 1: You are the Driver of Your Business

• Self-Assessment (an insight to your entrepreneurial drivers and capacity as the leader of your business)
• Quality of your business idea
• Optimising your business idea
• Key ingredients of a great business idea

• Module 2: Define Your Market
  

• Defining you value proposition
• Knowing your target market
• Assessing competitive landscape
• Identifying the scale of the opportunity
• Analysing your position and competitive advantage

• Module 3: Securing Market Share and Running Your Numbers
  

• Route to market
• Business challenges

• Module 4: Why Your Idea Should Matter

• Communicating the “Why”

• Module 5: Managing Risks

• Risk assessment – SWOT analysis
• Financial planning
• Making money

• Module 6: Networking

• Building a network
• Using online tools

• Module 7: Pitching Your Business

• Presentation skills – split into groups

• Module 8: Practicing the Pitch – in groups

• Module 9: Practicing the Pitch – in groups

• Module 10: Perfecting the Pitch