Brief Programme Description 

If you have been using LinkedIn to develop a professional profile online but want to know how to move beyond having a passive account to one where you attract qualified leads and referrals to your business, then this is the programme for you.

Equipment: Please bring with you your laptop as we will be working online in this practical workshop – you will be able to connect to the hotel wifi

Aims:

• This programme and is aimed at people who already have a LinkedIn profile
• The programme is ideally suited to business owners who are looking to build their network with other professionals (B2B networking).
• By the end of the workshop you will understand how to build a strategic network of referral contacts and attract more leads to your business using LinkedIn.

Objectives:

• How to build a strong foundation and be an authority in your market
• Best practice tips for expanding your strategic network
• Building your visibility and reputation using LinkedIn Groups
• How to use LinkedIn Advertising to attract quality targeted leads to your business
• Promoting your organsation using a LinkedIn Company Page
• Integrating your LinkedIn presence with your marketing and communications programme.

Trainer

A digital marketing consultant, providing innovative, creative solutions to clients both nationally and internationally. Having set up a number of businesses himself and worked in sales and marketing roles over the past 20 years he understands the challenges of developing an effective digital marketing strategy and ultimately a strong brand in the changing market place of today. He lectures with several institutions and is well known for his innovative and passionate approach to defining and developing the overall marketing strategy