Learn how to create, protect and exploit your concepts, products, services and creative work. Whatever you are doing you can use Intellectual Property to your great advantage.

Course Description:

Attend if you want to launch something new or refresh an existing concept. Suitable for inventors, writers, artists or budding entrepreneurs.

This programme will give you a unique opportunity to learn how to understand and use intellectual property (IP) to create, improve, protect and market your business or concept. Avoid its dangerous and costly pitfalls while exploiting its numerous beneficial opportunities.

Topics:

•  Learn about trade marks, design protection, copyright and patents. 
•  Discover new ways of doing business.
•  Learn how to refresh existing products and services
•  Brand, protect and promote your product or service.
•  Ensure that your offering will stand out from the rest.
•  Get free publicity, PR and media coverage
•  Get practical advice, guidance and loads of examples from an expert who has achieved all this himself.
•  IP impacts on everything you are doing or intend to do!
•  Avoid all the costly dangers of infringing existing rights of others.