Description

Introductory workshop to the social media communications platform twitter and its application and use as a business tool. 

Aims of the Programme

• A-Z of starting and managing a twitter life 
• To provide a clear understanding of the functions , uses and occasional pitfalls of using twitter in communications, marketing, sales, awareness, advocacy and fund-raising. 

Content

• 1. Setting up an account 
• 2. Identity, image and settings 
• 3. Understanding twitter language, applications and the basis twitter interface 
• 4. Verified accounts, spam and false accounts 
• 5. Followers and Following; how to connect with the people you want to talk to most 
• 6. Being found. Hashtags and Lists 
• 7. Business work flow and good practices 
• 8. Challenges and opportunities; becoming the publisher 
• 9. Twitter tools to make life easier; integration software 
• 10. Twitter and your business website 

Outcomes

The workshop will provide an essential guide to starting a well-informed profile on twitter and how to make the most of the platform in your professional life.

Trainer

A digital marketing consultant, providing innovative, creative solutions to clients both nationally and internationally. Having set up a number of businesses himself and worked in sales and marketing roles over the past 20 years he understands the challenges of developing an effective digital marketing strategy and ultimately a strong brand in the changing market place of today. He lectures with several institutions and is well known for his innovative and passionate approach to defining and developing the overall marketing strategy.