Description:

Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.

Email marketing can accomplish or contribute to a broad spectrum of marketing objectives from branding to acquisition to lead generation, to generating direct sales and improving customer retention. This programme walks you through different marketing objectives with email and strategising on a campaign that is right for you.

You Will Learn

• Align your specific marketing objectives with email
• Establishing email marketing strategy
• Identify customer acquisition and retention objectives
• Structure both broadcast and trigger email campaigns
• How to measure your results

Trainer

A digital marketing consultant, providing innovative, creative solutions to clients both nationally and internationally. Having set up a number of businesses himself and worked in sales and marketing roles over the past 20 years he understands the challenges of developing an effective digital marketing strategy and ultimately a strong brand in the changing market place of today. He lectures with several institutions and is well known for his innovative and passionate approach to defining and developing the overall marketing strategy