Trading Online Voucher Scheme


Scheme Overview

Even though there is currently an increasing trend in online spending it is estimated that only 23% of small Irish businesses use eCommerce in any meaningful way. It is estimated that of all online purchases made in Ireland 70% is done in overseas markets.

There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to correctly respond to this reality. In order to support this goal, the National Digital Strategy aims to get more businesses trading online. To this end, the Department of Communications, Climate Action and Environment (DCCAE) launched a Trading Online Voucher Scheme and teamed up with Local Enterprise Offices to deliver this to Irish Business.

A limited number of vouchers are now available to eligible businesses.

The Trading Online Voucher Scheme offers small businesses the opportunity to develop their website or digital marketing strategy by availing of vouchers of up to €2,500 or 90% of eligible expenditure.

The application process for the vouchers will be a competitive process. We will not be accepting applications in hard copy or via email. Only applications made via submit will be accepted.


Eligibility Criteria

  • Vouchers will be available to a maximum value of €2,500 or 90% of eligible expenditure (Exclusive of VAT), whichever is the lesser
  • Voucher approval must be gained prior to incurring any expense
  • Own labour is not an eligible expense
  • Third-party costs only will be considered
  • All third party/supplier invoices must contain proper business details (e.g. Tax and Business Registration details).

Eligible Projects

  • Limited or no e-commerce presence
  • 10 or less employees
  • Turnover less than €2m
  • Applicant Business must be registered and trading for a least 6 months
  • Business must be located in the area covered by the LEO to whom they make their application
  • Previous voucher recipients may apply for a second voucher

Ineligible Projects

  • Companies with charitable status, commercial semi-state companies, “not for profit” organisations, trade associations and company representation bodies such as Chambers of Commerce are not eligible to participate in the innovation voucher initiative
  • Professional services specialising in IT type services who are already capable of trading online using existing in-house systems
  • Conferences and Seminars
  • Projects which are contrary to public policy
  • Duplication of support for projects which would be eligible for assistance from other State Agencies of EU funded Operational Programmes
  • Projects with employees in excess of 10 people
  • Projects deemed to be capable of proceeding in any event without scheme assistance i.e. deadweight
  • Projects essentially comprising importation and distribution

What the vouchers CAN be used for

  • IT consultation
  • Development or upgrade of an e-commerce website
  • Implementing Online payments or booking systems
  • Purchase of Internet-related software
  • Developing an app (or multiplatform webpages)
  • Implementing a digital marketing strategy
  • Training/skills development specifically to establish and manage an online trading activity
  • Subscriptions (excluding transaction costs) to low cost online retail platform solutions, which would allow applications to quickly establish a retailing presence online
  • Purchase of online advertising (this purchase cannot make up any more than 30% of all other approved Voucher costs and can only be drawn down in one payment phase)
  • Purchase of Professional Photography (this expenditure cannot make up any more than 80% of all other approved voucher costs and can only be drawn down in one payment phase)

What the vouchers CANNOT be used for

  • Development of brochure websites
  • Purchase of non-internet related software
  • Anything other than online trading-related activity

How To Apply

  1. In order to apply for a Trading Online Voucher, you must first attend a half-day Information Seminar on how to use and get the best value for money from the voucher
  2. After attending the information session you should complete and submit the application form through

Application for Trading Online Voucher Scheme

Information Seminar

Attendance at a training session is compulsory for all prospective applicants and a representative of your business must attend. Our next seminar for South Dublin County Council businesses (only) takes place on Thursday 19th November from 9.30am - 12.30pm. A space can be booked on the seminar HERE