Part 2 can be attended individually

Overview 

This standalone three-hour workshop combines concise trainer inputs, live demonstrations, guided prompting exercises, individual content creation, peer feedback and practical action planning. Participants may bring an existing marketing plan or work from their current business priorities and customer needs.

Participants will create a bank of ready-to-use content for their own business. This will include a reusable brand prompt, several social media posts, at least one repurposed content sequence and a short-form video or campaign concept

Within this workshop, you will be equipped to:

• Prepare a clear AI content brief
• Write structured prompts that generate more relevant outputs
• Create and adapt content for different platforms and customer stages
• Repurpose one source idea into multiple content formats
• Edit AI-generated material for accuracy, authenticity and brand fit
• Create useful hooks, captions and calls to action
• Apply appropriate copyright, privacy and quality checks 
• Establish a manageable content creation workflow

Topics will include:

• Starting with the business objective, intended audience and required customer action.
• Creating a simple brand, style and tone-of-voice brief for use with AI tools.
• Understanding why generic prompts produce generic content.
• Building effective prompts using context, audience, objective, source information, tone, format and constraints.
• Using the participant's real knowledge, experience, products, services and customer questions as source material.
• Creating social media posts for awareness, education, engagement, trust and conversion.
• Developing stronger hooks, captions, calls to action and content variations.
• Adapting content for LinkedIn, Facebook, Instagram and other relevant platforms.
• Turning one idea into multiple formats, including posts, carousels, short videos, emails, blogs and FAQs.
• Creating short-form video concepts, scripts and shot lists.
• Developing image and design briefs for Canva or other content tools.
• Editing AI output to remove clichés, repetition, unsupported claims and unnatural language.
• Retaining the owner's personality, expertise and real voice.
• Understanding accuracy, copyright, privacy, confidentiality and responsible AI use.
• Creating a repeatable content creation and approval workflow.