LinkedIn and Facebook for Business

June Event of LEO Dublin City Women in Business Network

Speakers: Pauline Sargent, Social Savvy and Felicity McCarthy Spark Digital

Date: Monday 8^th June 2015 Time: 18.45-21.00 Venue: Alexander Hotel, Fenian St (near Merrion Square), Dublin 2

The June Event of LEO Dublin City Women in Business Network will feature talks on the two forms of social media used most by members, LinkedIn and Facebook and I am delighted to have two really knowledgeable speakers giving the talks.

Pauline Sargent of Social Zavvy will give a talk on:

• Importance of your profile on LinkedIn

• Personal vs Business presence on LinkedIn

• Publishing on LinkedIn

• Interesting formats to enrich your LinkedIn profile

• Key takeaways

Felicity McCarthy of Spark Digital will give a talk on:

• Facebook – why it’s a useful marketing tool

• Personal vs Business on Facebook

• Page posting tips & planning

• Advertising on Facebook

• Key takeaways

The talks will be followed by discussion at the tables on actions attendees can take.

The talk will be followed by networking over tea and coffee.

This event is primarily targeted at members of the network but a number of Guest places will be available for women in business attending their first event of 2015. Please email Pauline Logan at leodcwomeninbusiness@gmail.com if you would be interested in one of those Guest places.

https://www.localenterprise.ie/DublinCity/Start-or-Grow-your-Business/Networking/Enterprise-Network-for-Women/Women-in-Business.html

Speaker Overviews:

Pauline Sargent, Social Zavvy    www.socialzavvy.ie

Pauline Sargent is an award winning digital champion for female makers and users of technology. She is a speaker, educator, trainer and consultant in Digital Marketing and Social Strategy for global organisations. Her business Social Zavvy, a Dublin based digital marketing agency helps businesses build, maintain and measure online relationships.

Pauline has over 25 years’ client Customer Service and Digital Marketing experience in helping organisations such as American Express, TUI Group, and countless others use their websites to drive online visibility and generate new business. She also founded DigiWomen in 2013 to help increase the participation and visibility of women in technology.

As a significant contributor to the Irish digital marketing industry Pauline is passionate about sharing her digital knowledge. She does this by lecturing with Dublin Business School, sitting on digital marketing working groups and participating on judging panels like the Digital Media Awards. 

Felicity McCarthy, Spark Digital www.sparkdigital.ie

Felicity McCarthy, has worked on the cutting edge of the technology sector for 20 years, leading European marketing teams in companies such as Facebook, eBay & Dell. Felicity now runs her own business – Spark Digital, where she educates, trains and advises businesses across a range of sectors and countries, about their digital marketing & social media activities.

Spark Digital clients include Daft.ie, Bank of Ireland, Microsoft Ireland, 123.ie, TopOil Ireland, Gigaset Europe, Azon Recruitment, AIB Startup Academy, Digital Marketing Institute, Dublin Business School, Irish Times Training & more. Felicity contributes to the digital industry in Ireland in a range of ways including speaking at Dublin Web summit, Irish Internet Association Deep Dives, Dublin Digital Summit 2014, in addition to contributing on the judging panel of the of IIA Net Visionary Awards & being a founding member of the IIA Toolshed.

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Web: https://www.localenterprise.ie/DublinCity/Start-or-Grow-your-Business/Networking/Enterprise-Network-for-Women/Women-in-Business.html

Facebook: https://www.facebook.com/LEODublinCityWomeninBusinessNetwork

Twitter:  www.twitter.com/PaulineLogan

LinkedIn Group: LEO Dublin City Network for Women