The National Ploughing Championships 2025 are being held in Screggan, County Offaly from 16th - 18th September 2025

As part of its National Programme the Local Enterprise Offices are offering clients an opportunity to exhibit at this years National Ploughing Championship 2025. 

Representing LEO Dublin City at the Event will be Joyof, a bold chef led West African food brand based in Spade Enterprise Centre, Smithfield, Dublin 7. Founded by trained chef Eniola Salami, Joyof creates convenient, ready-to-use products that honour traditional West African flavours while fitting into busy modern lives..

Their flagship product is the Jollof Cooking Sauce, available in Mild and Spicy. It allows customers to easily prepare Jollof rice effortlessly. Designed for versatility, the sauce can be used to prepare authentic Jollof rice in 30 minutes or used as a marinade, pasta sauce, or stew base and more. 

Whether it’s your first time trying Jollof rice or a flavour you know by heart, Joyof makes it effortless, accessible, and seriously delicious.

Speaking on being selected for the event, Eniola Salami said "I’m absolutely thrilled to represent Local Enterprise Office Dublin City at this year’s National Ploughing Championships. Being part of the Local Enterprise Village is an incredible opportunity for Joyof to introduce thousands of people to the bold, vibrant flavours of West Africa. Our mission has always been to make these traditional dishes more accessible and now we get to share them with an even wider audience. I can’t wait to showcase our Jollof sauce, meet new faces, and be part of this amazing celebration of Irish entrepreneurship."

Find Out More HERE