Accelerate Management Development Programme


The Accelerate Management Development programme provides the owner/manager with the management, leadership, business skills and knowledge to achieve sustainability and growth in their business.

The programme is open to businesses that have been in existence for 18 months or more and will help participants:

  • To effectively address their business challenges
  • To develop and grow their business
  • The programme is delivered over a 6-9 month timeframe and comprises 7 workshops and 6 mentor consultations.

Module Time Line

Brief Programme Description:

The ACCELERATE Programme is to provide, the owners/managers of small businesses in the Local Enterprise Dublin City Area, who have been up and running for a minimum of 18 months with the management, leadership skills and business knowledge to achieve sustainability and growth in their business.

Programme Aim

The aim of this programme is to provide you, the owner manager with the management, leadership, business skills and knowledge to achieve sustainability and growth in your business.

The programme will help:

  • To effectively address your business challenges 
  • Improve and develop your business offer

You will gain a greater understanding of:

  • Why you are in business and where your business is headed 
  • Marketing 
  • Continuous improvement 
  • Developing yourself and Entrepreneurial Capabilities 
  • Sales and selling 
  • Managing the finances 
  • How to develop your business in a focused way suitable to your business needs.

Programme Content - Modules

  • Module 1 - Why am I in business?
    • Create a vision for your business and a route map to achieving it 
  • Module 2 - Finding and Keeping Customers
    • Understand practical marketing and promotional tools and be able to use these tools effectively to sustain and grow your business.
  • Module 3 - How can my business do better?
    • Identify opportunities for innovation in your business 
  • Module 4 - Managing the Money
    • Understand your financial position and how to improve the profitability of your business 
  • Module 5 - Selling For Profit
    • Use the appropriate selling models for your business and therefore sell more effectively 
  • Module 6 - Being the Boss
    • Manage yourself more effectively to achieve the business goals.

Programme Duration

The programme inputs of 7 workshops and 6 mentor meetings will be delivered over a 6-9 month timeframe.


You will be allocated a mentor as part of the programme. The mentors are people who have practical business experience, who have a genuine interest in the business and in the development of the business. The mentor’s role is to give feedback and encouragement, suggest alternative courses of action and discuss issues around specialist areas.

Peer Review

At the beginning of each module 2-6 there will be an opportunity to exchange ideas with peers. In particular, progress on implementation of programme

These details are a guideline and are subject to Change.


Register your interest here or by calling (01) 222 5611 


"The Accelerate program was one of the most beneficial business programs I have participated in. As well as the fantastic training, the chance to follow up with a mentor one to one was fantastic.Mary and Ronnie of Optimum are a super team and went above and beyond in every aspect of the course; from their wealth of knowledge, interest in each participant, to creating a very friendly culture to allow everyone to benefit 100% from the program.The delivery of the training was fantastic and both they and their team were very inspiring.I would give them 10/10 for all they did for each and every participant. Nothing was too much trouble for them or their team.I am delighted to have had the opportunity to work with them and this will hopefully not be the last time!"

 Andrew McCabe, AMC Marketing


"I recently undertook the Accelerate Programme, supported by the LEO and provided by Optimum Training. Optimum went above and beyond, not only providing a great training course but also making it relevant to each and every one of our businesses. They used expert trainers and mentors to give us the best advice in areas as diverse as marketing, finance, innovation and management. Mary's mentoring has pushed me in new directions and my business has become more successful because of it. Thanks to LEO, Mary and all at Optimum!"

Andrew Bloom, Director, Mint Sales & Marketing