Brief Programme Description 

Promoting Micro business is an important aspect to consider when either starting a new business venture or as a sales boost to an existing business. We will be comprehensively covering the concept of promotion, one of the four aspects of marketing. Promotion involves disseminating information about a product, product line, brand, or company. Promotion comprises four subcategories:

• Advertising 
• Personal selling 
• Sales promotion 
• Publicity and public relations 

A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. It is imperative to give attention to all of these areas in order to maximise sales potential of your business.

To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong. This session will cover the most effective ways of promoting your business in a cost effective manner. There will be a very practical approach towards promotional “do’s and don’ts” .There will be an emphasis placed on creating marketing materials that make an impact as well as circling on the ability to write press releases. As a small business it is your ultimate goal to maximise sales, in order to do so, you must become aware of the best ways of doing so at the lowest cost.

Aims of the programme

The aim of the programme is to give individuals the skills, knowledge and tools to promote their business in the most effective manner at a low cost to their business. It will help individuals gauge the budget and time needed to fulfil this aspect of the business, in doing so will aid the effective and efficient running of their business venture.

Programme Outcomes

Upon Completion of this programme participants will be able to:

• Understand the principles of promotion as part of the marketing mix. 
• Explore issues relating to small business promotion. 
• Understand the different forms of small business promotion. 
• Identify best promotional tools suited to your business type. 
• Ability to create an action plan based on the promotional tools. 
• Choose the best way of maximising sales through promotion. 
• Ability to use your skills as a business entrepreneur to your best ability when promoting your business.