Brief Programme Description

Learn how to raise your company’s brand awareness through PR. Find out how to write your own Press Release, distribute press releases, deal with the media and run a media relations campaign. PR doesn’t stop there. You will also learn how to use other PR events to promote your products and services e.g. exhibitions and sponsorship, and look at ways of using online social media in your Company’s PR campaign.

Aims of the Programme

• To go through all of the elements necessary to write a successful press release for your business
• To identify target media that your Company should distribute their press release to
• To identify other PR events that the participants could engage in e.g. exhibitions, competitions, sponsorship etc. 
• To identify online social networking tools that each participant could use to run a PR campaign for their business on an ongoing basis.

Content

• Writing a Press Release and developing the PR story 
• Running a Media relations campaign – how to deal with the press
• Other PR methods - creating an event that warrants a press release
• Using online Social networking to run a PR campaign for your business on an ongoing basis.

Outcomes

This workshop will help you to become more confident in using PR as an effective marketing tool for your business and assist you to put together a PR campaign for your company.

Brief background on Trainer

Yvonne Scully set up Yvonne Scully & Associates in December 2008 and since then has provided training to clients of Enterprise Ireland, County Enterprise Boards and Bord Bia nationally in the format of workshops, training programmes, clinics and one-to-one mentoring on the topics of Marketing and PR, Market Research, Branding and Labelling, Business Strategy, Raising and Managing Funds for Business, Start Your Own Business courses, How to Investigate Your Business Idea and Business Development Programmes.

Prior to this, Yvonne set up and ran her own business, Bia Kid Limited for 7 years during which Yvonne ran a number of media relations campaigns and an ongoing PR programme for her heavily branded business, achieving press coverage in all major broadsheets and tabloids newspapers, several consumer and trade magazines, appeared on several consumer and business radio station programmes, both national and local, in both interview style and on panels and appeared on TV3s “The Big Bite”. Yvonne also ran several exhibition stands e.g. Big Into Baby Show at the RDS, SHOP, The Ploughing Championship and several Food events around the country. Yvonne also ran several competitions and sponsored several relevant events.

Before setting up Bia Kid Yvonne worked for Forfas for 18 months, following the completion of a full-time MBA at the Smurfit Business School, UCD. Yvonne spent 12 years in Investment Banking in both London and Dublin, primarily in project management, new product development and marketing roles, following a primary honours degree in Business and Economics from TCD.

See www.yvonnescully.com for further details