Overview

This Two part series will equipped you to:

 Structure your website so it works.

 Understand the importance of images and video.

 Know what makes a good e-commerce website along with common do’s and don’ts

 Know what plugins are available to create an online shop, e.g. WooCommerce, Shopify, etc.

 Use PayPal, Stripe and other online payment methods.

 Present your products online.

 Sign up for Google analytics and understand what the feedback means for your business.

 Understand keywords and key phrases and build a strategy around the right ones.

 Use Google Local to get on the map and be found for free.

 Implement top tips to transform your Google ranking.

 Understand your online presence.

 Use your online platforms to best advantage to drive traffic to your new online shop.

 Create and optimise your online brand.

 Write for the web.

 Create website content and design for e-commerce websites

With current restrictions and a future unknown, it’s essential to be trading online. That’s where your customers are, regardless of your product and/or service. Business to consumer or business to business, everyone is online shopping and looking for solutions to their problems. Through this short course, you can learn how to add or improve placement and positioning for increased sales. You will learn all the tips and tricks around the creation of images and videos, and how to make sure your prospective customers can find them on your website through the use of Google Analytics and other widgets. The sessions will be packed with content for you to put to use straight away with hands-on learning opportunities throughout the course. If you are not online or maximising the online opportunity, this course is not to be missed.

Please note: This two part series is online 

Please Note: Zoom link will be sent to participants the day before.

Please Note: €20 Administration Fee is Non Refundable

 Booking terms & conditions.