Social Media - How can we really use it to our advantage in a marketing sense?

• How to develop your brand through social media and make it stand out in the ever increasing crowd of online businesses. 
• 4 big players (at the moment) :- Facebook, LinkedIn, Twitter, YouTube - How can they work for my business? Learn the tips and tricks. 
• Facebook :- What is it - How to use effectively as a marketing tool, Facebook Advertising. - Facebook for business tools - Can you afford not to know? How to set up a Facebook Business page - How to use Facebook Advertising to tagged specific demographics 
• LinkedIn :- Social Networking, Professional Profile, Build relationships. Improve and develop your Network and develop new business opportunities. 
• Twitter :- What is it?, Twitter ABC's, Finding Followers, Connecting with customers, Listening to Feedback, Filtering the noise. - Can it work for your business? 
• Business Blogs :- Wordpress, Tumblr, etc, integration with existing websites. Learn about the new, website tools that anyone can use everyday. 
• Increasing visibility and winning market share.

Course Objectives: by the end of this workshop delegates will be able to :

• 1. To help you understand the important factors of your presence online 
• 2. To help you undertsand the importance of social media and how it can enhance your online selling activities 
• 3. To empower you to use social media i.e. Facebook, Twitter 
• 4. To use social media sites to direct customers attention to your website 
• 5. To empower you to make changes or to know what to ask for to improve your online marketing potential for your business via social media. 
• 6. To understand Social media advertising and how to target specific demographics