Brief Programme Description

This half day workshop led by media and communications expert Helen Shaw takes a small group of business people through social media platforms from Facebook and Twitter to LinkedIn, Instagram and Vine and gets behind how they work for business. It is an introductory workshop which aims to get people up and running on social media tools and give them an understanding of how to use them well and avoid pitfalls.

Helen Shaw is MD of Athena Media, a digital media production company based in Dublin and Manchester, and she's been running social media and communications workshops for four years. Athena Media Training has trained over 1,000 companies and Helen has worked on an exclusive basis with companies including the Irish Times, Pharmaceutical Society of Ireland, Derry City Council and the Ryan Academy for Entrepreneurship and is a registered trainer with the Dublin City Local Enterprise Office.

Equipment

Please bring with you a laptop or tablet in order to follow along with the workshop.

Aims

The Social Media Strategy course is an ideal starting point for any business leader considering using online communications, social media and online content.

Course Outline:

Introduction to social media & online content; trends and background.

Social Media platforms from Facebook, Twitter to LinkedIn: how they work and how they can help business

Online content; introduction to video and audio content online.

Pros and cons for business in using social media from legal to human resources.

Practical steps in developing a social media strategy for your business.

Case studies, both international and Irish, examining how business leaders can best use these specific social media tools to their advantage.

Insight into topical digital media intelligence and exploration of key questions facing participants in their organisations and help in finding solutions.