Venue:
ICE - HubOntheHill, Inner City Enterprise 49/50 Coleraine Street, Smithfield, Dublin 7 D07 XW62
Designed for Food and Creative Businesses & Entrepreneurs keen to Present and sell their product/s in real-world settings, this short innovative programme equips participants with effective sales approaches, visual merchandising tips, customer engagement techniques, and practical promotional strategies to maximise opportunities at markets and pop-up events
Overview
Step 1: Attend a half day interactive workshop led by an expert mentor with years of experience selling at pop ups and markets.
Step 2: Couple of weeks later, A select number of you will take part in a corporate showcase/ market place event. 12-15 will be selected from the participants of this workshop, where you will have the opportunity to sell product and conduct live market research. Your mentor will visit the event to review how things are going for you so they can provide support and feedback later. Venue to be confirmed. (Selection will be by the the mentor and Trainer based on your engagement at this workshop and your ability to commit to the date.
Step 3: Attend a post-event online session to reflect on and share from your experience, learn from your peers and receive feedback from your expert mentor. Participants learn what worked, what to refine, and how to strengthen their presence by seeing real examples from their peers, creating a shared learning experience that accelerates improvement.
Get ready. Show up strong. Sell more. Sell smarter.
- OVERVIEW
- Welcome & Session Purpose Set a constructive, supportive tone and clarify that the session is about learning and growth.
- Trainer’s Overview High-level reflections from the showcase highlighting strengths, common patterns, and areas for improvement, delivered sensitively and positively.
- Guided Reflection – Personal Learning Participants consider: • What they expected versus what happened • What worked well at their stand • Challenges or surprises they encountered • What they learned compared to what they knew beforehand
- Peer Learning and Shared Observations Participants discuss what they noticed at other stands: • Ideas or approaches they admired • Sales techniques or displays that caught their attention • Strategies they may adopt or adapt
- Trainer’s Constructive Feedback Supportive, specific observations on: • Visual presentation and merchandising • Customer engagement and sales conversations • Pricing and product clarity • Brand or story communication Feedback is framed in clear, positive, and actionable terms.
- Group Action Planning for Future Events Participants identify: • 2–3 improvements to implement at their next market • Skills or behaviours to strengthen • Immediate next steps and longer-term goals
- Questions, Insights and Wrap-Up Space for final queries and reflections, followed by a summary of key takeaways and useful resources.
This is a LEO Dublin City Training & ICE (Inner City Enterprise) Partnership Event
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