In considering attending this course you would need to block your diary for the 4 evenings below; 

3rd June, 10th June, 17th June and 24th June

Small business owners are overwhelmed by marketing choices, time constraints, and constantly changing digital platforms.

This programme is designed to take participants out of confusion and into action.

Over four highly practical evening sessions, participants will build a complete, tailored marketing and social media strategy for their own business, using AI tools to accelerate thinking, content creation, and execution.

By the end, participants will leave with a working, ready-to-implement plan and content assets.

 Duration 4 x Evening Sessions (6:30pm – 9:30pm), Includes a short comfort break each evening & Designed to allow implementation between sessions

Key Outcomes/Goals for Participants 

By the end of the 4 sessions, participants will be equipped to:

• Develop a clear, focused marketing strategy tailored to their business
• Identify and define their ideal customer personas
• Create a strong brand message and value proposition
• Select the right marketing channels (not all channels)
• Build a practical social media strategy aligned to business goals

• Use AI tools to:

o Generate content ideas

o Write captions and posts

o Create campaign concepts

o Plan content calendars

• Produce a 30-day social media content plan
• Create real posts ready to publish
• Measure success using simple KPIs and insights
• Leave with a complete Marketing & Social Media Action Plan

Session 1: Marketing Foundations & Customer Clarity

Theme: Get Clear Before You Get Visible

Key Focus:

• Marketing fundamentals for small business (what actually works in 2026)
• Defining business goals (sales, leads, awareness)
• Identifying ideal customers (personas)
• Understanding customer pain points & buying triggers

AI Integration:

• Use AI to:

o Build customer personas

o Identify customer challenges

o Generate messaging ideas

Outputs:

• Draft customer personas
• Clear business & marketing goals
• Initial positioning Statement

Session 2: Strategy Design & Channel Selection

Theme: Choose the Right Channels, Not All Channels

Key Focus:

• Overview of key channels:

o Social media (Instagram, LinkedIn, TikTok, Facebook)

o Email marketing

o Content marketing

• Choosing the right platforms for your audience
• Competitor analysis (what’s working)

AI Integration:

• AI-assisted competitor research
• AI-generated channel strategy recommendations

 Outputs:

• Defined marketing channels
• Core content themes (pillars)
• Draft marketing strategy framework

Session 3: Content Creation & Social Media Planning

Theme: Create Content That Converts Key Focus:

• Types of content that work:

 o Educational

 o Promotional

o Storytelling

o Trust-building

• Creating engaging posts
• Content planning structure AI Integration:
• Generate:

o Post ideas

o Captions

o Hooks & headlines

o Visual concepts

Outputs:

• 30-day content calendar
• Bank of post ideas
• Draft social media posts

Session 4: Implementation, Tools & Performance

Theme: Turn Strategy into Action

Key Focus:

• Scheduling tools &

workflows

• Introduction to analytics & KPIs
• Understanding what to measure (without overwhelm)
• Building a sustainable marketing routine

AI Integration:

• AI for:

o Content optimisation

o Performance insights

o Repurposing content

Outputs:

• Completed Marketing & Social Media Plan
• Scheduled or ready-to post content
• Personalised action plan for next 90 days

Please Note: Zoom link will be emailed the day before the course is due to begin.

Booking terms & conditions.