FEBRUARY 2016 EVENT

Using digital analytics to power your online campaigns
 

Speaker: Joanne Casey, CEO, Glowmetrics (http://www.glowmetrics.com/)
Date: Monday 8th February 2016
Time: 18.45-21.00
Venue: Wood Quay Venue, Dublin City Council Civic Offices, Wood Quay, Dublin 8

This session will look at opportunities available to gather data relating to your customer- how you acquired your customer, how they engaged with you online and the outcome of their engagement. The session will use examples of current analytics platforms available from Twitter, Facebook, LinkedIn and Google and will demonstrate best practice in campaign tracking.

The talk will be followed by networking over wine and finger food

Non-members are welcome to attend their first event as a Guest.

Please book your place at https://docs.google.com/forms/d/1mel89HKkwEFx4vg2Z-6Q2i4ZfcKrfhr8YDWvW2ed6rQ/viewform?usp=send_form

Speaker Profile:
Joanne has 10 years experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Tourism & Discover Ireland and  Vodafone. Joanne is also an experienced trainer having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently MD of Digital Marketing and Analytics agency GlowMetrics.
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